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(From left)
1. YAM Tunku Dato’ Seri Nadzaruddin Ibni Almarhum Tuanku Ja’afar – Bata Malaysia Director 2. Mr Roberto Longo – Bata Asia Pacific President 3. Dato’ Kok Wee Kiat – Bata Malaysia Director 4. Mr H.C. Chan – Sunway Mall CEO |
Last week, I went to Sunway Pyramid, Bata Malaysia has proven its keen initiative
of expanding its business by unveiling a brand new concept store . Focusing
solely on the kids segment of the consumers, Bata Kids is the first of its kind
in Asia.
Bata Kids carries the finest
collection of children’s footwear and accessories from brands such as BubbleGummers,
Disney’s Marvel,Hello Kitty, Barbie, My Little Pony,
Skechers Kids, Nike and Puma.In terms of the age range, Bata Kids
caters for infants all the way up to 15-year-old children. Now thinking of what gift for Christmas, we can shop for loved ones as I like these variety types of shoes available at Bata Kids. I am sure parents would love to shop for children new shoes to celebrate the New Year, now you know where to get start.
I like to visit the Bata Kids because aside footwear, the store also
carries a few selections of stationary sets as well as school bags. The
flagship store has been care fully constructed to be fun and colourful in order
to be appealing to the kids. This extends to the store’s design as well as the
visual merchandising. It's nice because they have shoes up to kids age 15 years old, mean I can now find teenager shoes there too.
Making kids the focal point of the
business, the Bata Kids store has a designated area where children can unleash
their creativity through colouring along with a variety of toys to keep them entertained.
Bata Malaysia’s Country Manager Mr
Ajay Ramachandran reiterated, “
Bata Kids brings the best of all
Bata’s children offerings under one roof.
We are proud to bring this first-of-its-kind
store to the country.”
The official launch event, which
took place in the Bata Kids store, was graced by special guests, company
directors as well select media parties. Bata Kids is located at First Floor,
Lot F1-58, Sunway Pyramid.
For more information about the Bata
Collection, or to stay updated on news and promotions from Bata, follow Bata
Malaysia on Facebook (Bata Home), or on Instagram @batamalaysia
About Bata Malaysia
Originally founded in the Czech
Republic in 1894, Bata now has an international presence of over 5000 retail
stores in over 70 countries. The Bata brand in Malaysia has come a long way
since the first store was opened in (then) Malaya in 1935.
Today, Bata is a leading footwear
manufacturer and marketer in Malaysia and operates a retail chain of more than
250 stores, which consists of Bata City, Bata Family and Primavera Stores. Each
of the Bata retail store differentiates itself in its range of merchandise.
Primavera Stores are in the middle to high end, where shoes are up to date in
fashion and design. Bata Malaysia also operates the Wholesale Division, which
services many independent dealers. The Bata brand portfolio serves many
different market segments through its Bata, Bata Comfit, Bata Industrials, Bata
Flexible, Bata and More, Primavera, Tomy, Marie Claire, Weinbrenner, North
Star, Bubble Gummers, Ambassador, Baby Bubbles, Power, B.First, Sundrops,
PataPata and Sandak brands.
