FABER-CASTELL’S BACK TO SCHOOL CAMPAIGN TO NURTURE CREATIVITY AND IMAGINATION OF CHILDREN

Faber-Castell Malaysia launched its ‘Back to School’ campaign this year with the focus on nurturing the creativity and imagination of children. The company believes that this will in turn, stimulate the brain development of young children.

Launch of the Faber-Castell Back To School Castle Heroes Display

(L-R) (Ms Wendy Hew, Manager of Trinity Community Children's Home), (Encik Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur), ( Mr Andrew Woon, Managing Director of A.W. Faber-Castell (M) Sdn Bhd), (Ms Ivy Leong, Marketing Manager of  A.W. Faber-Castell (M) Sdn Bhd) along with children from Trinity Community Children's Home and the Faber-Castell Castle Heroes

According to Mr Andrew Woon, Managing Director of A.W Faber-Castell Malaysia Sdn Bhd, choosing the right stationery products is an important contributing factor to the brain development of young children. “A good stationery set will enhance their learning experience and also improve their fine motor skills. Tri-Grip pencils and Grasp Crayon for example, were invented with practicality and grip comfort in mind so that children would love using them and this will also pique their learning interest,” said Woon.

Bearing the quality and the R&D tenacity of a German brand, Faber-Castell products are designed and developed after years of research, resulting in ergonomic designs. With its products, Faber-Castell aims to offer creative experiences that will delight and inspire customers.


This year’s Back to School campaign themed Castle Heroes, features a male character named Bernard and a female character named Cassandra. Both these Castle Heroes characters will inspire children to use their imagination in conquering obstacles and challenges.

so fun, after color just scan the QR code on the box of Colour to Life, the bar code locate right corner box.

Four inspirational Castle Heroes sets are introduced in conjunction with the Back to School launch. They include an essential school set containing complete stationery items that one would need, a drawing set coupled with a set of creative drawing cards, a mechanical pencil set and a 3-piece eraser set.

Apart from the Castle Heroes sets, Faber-Castell Malaysia is also introducing several Back to School sets, promotional sets and gift sets which are ideal as gift for the holidays. Among them are also new innovative products such as the ‘Colour to Life’ Augmented Reality Colouring Book with Connector Pens; My Colour Companion First Grasp Crayons coupled with a colouring book – designed especially for toddlers aged three to four years old; and also an attractive Colour Design Tri-Writing triangular pencils which is perfect for writing and drawing.


‘Colour to Life’ is Faber-Castell Malaysia’s latest digital application to bring colouring and drawing to the next level. The set comes with a colouring book, a set of coloured connector pens and an app that makes the characters in the book come to life with colours. This Augmented Reality colouring book is the first of its kind by a stationery company.

Handover Ceremony To Trinity Community Children's Home 

Center (L-R)(Mr Andrew Woon, Managing Director of A.W. Faber-Castell (M) Sdn Bhd), (Ms Wendy Hew, Manager of Trinity Community Children's Home)

The Back to School launch event also saw the participation of 24 children, aged 4 to 16 from the Trinity Community Children’s Home. The home is also sponsored with a year’s supply of stationery items by Faber-Castell Malaysia as part of their corporate social responsibility programme.

The public can also look forward to several activities, which will inculcate creativity in conjunction with this year’s Back to School campaign such as the ‘Spot, Snap and Win’ contest as well as on-ground colouring activities and creative Tack-It workshops at selected mall locations nationwide.

Faber-Castell Malaysia is also collaborating with KidZania to offer special discounts for KidZania entry tickets with the purchase of the Faber-Castell Slim-Flexi or Watercolour pencils. A single receipt purchase, entitles customers to purchase up to four tickets with 35 per cent discount from 1 November to 31 December 2019 and a 40 per cent discount from 1 January to 31 March 2020. In addition to that, a colouring contest organised by Faber-Castell will also be held from the 1 to 30 November 2019 with the colouring sheet available for redemption at KidZania or simply download from Faber-Castell Malaysia’s Facebook page.


To learn more about Faber-Castell Malaysia’s Back to School Campaign, the public can log on to Faber-Castell Malaysia Official Facebook page at https://www.facebook.com/fabercastell.malaysia/


About Faber-Castell Malaysia
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments such as the latest Fast Dry GEL PEN Innovation.

Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.

To cope with its rapid development, Faber-Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing the world’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil by Guinness World Records, the Faber-Castell Pencil Tower measures 19.75 meters in height and 0.8 meters in diameter, making it a landmark in Malaysia.

In March 2018, Faber-Castell Malaysia launched a 90,000 sqft distribution centre located at Subang Jaya. This new distribution centre features a digitalised operations process with improvement in delivery accuracy and system efficiency, warehouse management system and six loading bays.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principal for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004. For more information about Faber-Castell, visit their website at http://www.faber-castell.com.my/

PLAY-DOH celebrates 60th Anniversary

It's Friday, what's your plan for this weekend? If you haven't think of where to go why not head to The Curve. This School Holidays are gonna be fun for the kids, you can find endless creativity and fun by PLAY-DOH. It's a fun event for kids and parents, good bonding time!

Group photo of the VIPS on the launched day.

You can find the Doh-llywood Wall of Fame, featuring the handprints and birthday messages of 60 celebrities and influencers, also known as Doh-Bassadors of Creativity, at the Curve Centre Court. The event is organized by Hasbro Toy (Malaysia) Sdn Bhd the event will be held from 6 September to 18 September 2016.

The iconic yellow can was introduced to the world in 1956 and since then has expanded into more than 80 countries across the globe with more than three billion cans of PLAY-DOH compound sold - that's enough PLAY-DOH compound to reach to the moon and back TREE times! Apart from the myriad of activities happening at the event, you can also get to Meet-and-Greet Doh Doh, the PLAY-DOH mascot over the weekends.

Some of the celebrities here you saw are among the 60 celebrities and influencers, which also known as Doh-Bassadors of Creativity. You can check out their Doh-llywood Wall of Fame at the event.

You will see more when you visit the event at Centre Court, The Curve.

Kelly Yip, Brand Manager for Hasbro Toy (Malaysia) Sdn Bhd.

"The PLAY-DOH brand is known to promote the development of children's motor skills, communication skills and creativity. Likewise, the activities during this Event will encourage children to open a can of imagination - to tap into their creativity and imagination. When you open a can of PLAY-DOH compound, it inspires endless possibilities of what you can create with PLAY-DOH. I would like to extend my personal thanks to our Doh-Bassadors for agreeing to be a part of this initiative. Having been around for 60 years, PLAY-DOH is proud to play a part in the childhood of many of these individuals. Many of them are parents themselves now, using PLAY-DOH to cultivate creativity in their very own children". said, Kelly Yip, Brand Manager for Hasbro Toys (Malaysia) Sdn Bhd.

Go Bananas (with fruits)

Children aged three to six years old will be able to enjoy a host of exciting Doh Much Fun themeatic activities including the Great Bake Off, Zooventure, Go Bananas (with fruits), and Let's Go Doh-Town whereby children are encouraged to open a can of imagination - they will be guided to sculpt and create their own PLAY-DOH masterpieces.

Great Bake Off

You can click on the video below, I have recorded a short video on it.

If you have interest to let your children participate these activities, participants are required to purchase a minimum of RM36 worth of PLAY-DOH products and they will be eligible to enjoy two activities of their choice. Upon purchase of a minimum RM60, participants will be given a Gift with Purchase (GWP), and can choose up to three activities, besides having the chance to sit on an electronic car ride around the atrium.

kids enjoy playtime with PLAY-DOH

With humble beginnings as wallpaper clearer, the PLAY-DOH brand has come a long way. The modelling compound brand is now available in more than 50 colours and more than 3 billion cans of PLAY-DOH compound have squished since 1956. For more information and updates you can found on http://playdoh.hasbro.com

So many toys of PLAY-DOH to play and choose from.

If you like to view more photos on the PLAY-DOH, click on the link to view the photos as I have snap some on the event day. My son have a good time playing the PLAY-DOH TOWN set, click on the link to view.

PLAY-DOH dentist playtime

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Philips and Disney Lighting together to Light Children's Imagination

Yesterday was Monday, last weekend was School Sports Day so son's not studying yesterday. Yesterday was my son's lucky day because he gets to follow me to the launch Philips and Disney Work Together To Light Children's Imagination at Hamleys, One Utama.

Philips and Disney Work Together To Light Children’s Imagination

Philips announces new Philips and Disney Product Line in Malaysia today. Children can discover a whole new world of inspiration, enchantment and magic through light.

Royal Philips (NYSE: PHG AEX: PHIA), a global leader in lighting, announces its partnership with family entertainment giant Disney to develop a range of inspiring, magical, and playful lighting products for children, parents, and everyone young-at-heart. Philips and Disney lighting, available in Malaysia, combines Philips’ groundbreaking innovation in lighting with the magic of Disney characters and storytelling to transform a child’s bedroom into a more creative place for bedtime stories and a restful environment for a good night’s sleep.

Above is welcome by the Emcees during the launch and below picture of her ten year old daughter about her bed time experience.

Studies show that lighting has a strong impact on individual mood, and the right lighting can help everyone, from children to adults, fall asleep and wake more naturally so that they can concentrate, perform tasks¹ better and simply feel happier during their waking hours. Philips and Disney Lighting is designed with children in mind, in order to provide the best lighting for their bedrooms. Whether parents need help encouraging their children to sleep or wake, Philips and Disney’s range of compact, portable lighting products can help.

Bedtime stories can also help children establish a routine that ensures a restful night’s sleep, and expand their imaginations—an important characteristic for children’s independence and self-expression. For parents looking for new inspiration to light up this night-time routine, Philips and Disney Lighting inspires magical family moments with the Disney characters children know and love. The products are as vivid as children’s imaginations and make story time more enchanting and immersive.

Emcee's daughter sharing her bed time experience alone, then she also shares of her little brother bed time experience. Click this insta video clip here for her speech.

Above is presentation by Adrine Ong, General Manager for Philips Lighting Malaysia.

• The Philips and Walt Disney
• Products are attractive and appealing design that not only children loves it but adults too.
• Safe and reliable for children

Bedroom are more than just a room for kids to sleep in.
Kids read, rest and relax in their bedrom.
To let their imagination scar
Lighting has impact on children

The product range is equipped with child-friendly features like the Smart Philips LED bulbs designed to last for years and stay cool to the touch to protect little fingers. Each product is also meticulously designed with child safety in mind. There are no small parts or sharp edges, and cables can be safely tucked away using the velcro binders.

Through their partnership, Philips and Disney have committed to delivering engaging lighting that inspire children’s imaginations, while allowing them to sleep well and wake rested for another day of creative play.

You can have bedtime story telling, Philips and Disney Projectors Lights as you can see above.

These child-friendly, safe, and easy-to-use products provide endless inspiration for children's imaginations and create the perfect environment for night or day. 

Below picture that my son's holding the Philips and Disney Cars it cost RM99.00

The Party Room in Hamleys has a tent where children can have their playtime inside, it's a pyjama party where girls and boys enjoy themselves having the cuddly Hamleys bear and the Philips and Disney Lighting together to Light Children's Imagination.

The torch light of Pooh RM69, the Disney SoftPals Mickey RM189.00

Philips and Disney LED SoftPals range, in the form of classic Minnie and Mickey, and Monster's Inc.stars Sulley and Mike characters. 

With Philips and Disney Lighting, children can discover the cozy comfort of Disney SoftPals. These soft, nighttime companions introduce just enough light to chase away the bumps in the night, without interrupting children’s natural sleep patterns. During playtime, magical make-believe is brought to life with the new LivingColors Cars and Princess, which feature vibrant lighting displays to create spectacular, imaginary worlds. The entire range of products offers imaginative and fun lighting to make bedtime a joy for children and parents alike.

1 Research studies using Philips’ SchoolVision solution in e.g. Germany (Universitätsklinikum Hamburg-Eppendorf) and The Netherlands (University of Twente) showed that Reading speed has increased, frequency of errors reduced, hyperactive behavior dropped.

The Party Room where children have fun for free tattoo or face painting and magic show to watch. I didn't miss out I have Superman's tattoo on my hand.

Children have fun in the Party Room waiting for the magic show before the games start.

 After turn off the lights in the room, you can see the Philips and Disney LED SoftPals range.

The full range of Philips and Disney lighting products will be available in branded retail outlets, department stores, specialty stores and hypermarkets in Malaysia immediately. For further information, visit http://philips.com.my, or join Philips Lighting Facebook Page, www.facebook.com/PhilipsLightingMalaysia.