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Key Persons in the Photo: From Left
Louis Sim, Assistant Marketing Manager of Faber-Castell Malaysia
Ivy Leong, Marketing Manager of Faber-Castell Malaysia
Crystal Sio, Product Manager of Faber-Castell Malaysia
Tan Hao Yi, Senior Marketing Executive of Faber-Castell Malaysia
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Good day to dear reader and visitors, today is Friday. What is your plan for this weekend? Today I have spend a great time with Faber-Castell Malaysia. Faber-Castell Malaysia launched its Back-to-School Bus with the NEW Slim-Flexi Case 36 & 48 Classic Colour Pencils in conjunction with its Back-to-School Campaign that is happening now until early January 2019. The Faber-Castell Malaysia Back-to-School Bus, which will be stationed at all leading bookstores, supermarkets and hypermarkets nationwide draw customers with its latest product innovations and attractive displays.
Complemented with eye-catching 3D components, the Back-to-School school bus features a variety of Faber-Castell’s latest stationery products and promotional packs which are value for money. It further excites and amazes consumers with its main product highlights – namely the Slim-Flexi Case 36 & 48 Classic Colour Pencils that are showcased alongside stunning samples of colouring pieces produced using Faber-Castell’s colour pencils.
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| Activity at the launched, personalized name tag with Faber-Castell products |
“The specially designed Faber-Castell Back-to-School Bus is an attestation of the brand’s commitment to be innovative in offering consumers a unique shopping experience. With the Faber-Castell Back-to-School Bus launched, we aim not only to introduce Faber-Castell’s latest product innovations, but we also hope to enliven the mood of consumers in preparation for the start of a new school year,” said Ivy Leong, Faber-Castell Malaysia Marketing Manager at the unveiling of the Faber-Castell Malaysia Back-to-School Bus and the launching of the Slim-Flexi Case 36 & 48 Classic Colour Pencils.
The NEW Faber-Castell Slim-Flexi Case 36 & 48 Classic Colour Pencils are designed with inner grooves to help ensure that the colour pencils are well aligned and neat during storage. In addition, its slim and compact case minimizes storage space (i.e. school bags) which enables it to be carried and used anywhere at the user’s convenience.
Faber-Castell’s star product includes the Air Gel Pen that is equipped with both fast-dry and extra-soft grip features (refer to Faber-Castell Fact Sheet for more info). Other latest product innovations that are made available include the Stamp Markers (6 & 10 colours), Sharpeners (UFO, Panda Table Top & Bear Table Top), Mechanical Pencils (Shark & Bubble), Erasers (Seaworld), Ball Pens & Gel Pens (WinBall, Eco Gel & Super Clip Gel), Whiteboard Marker Refill and Highlighter (Textliner 18). Faber-Castell stationery products are priced from RM1.30 onwards.
In conjunction with the Back-to-School Campaign, Faber-Castell Malaysia is organising the ‘Spot, Snap & Win’ contest that is ongoing now until January 6th, 2019. Be among the 40 winners to walk away with RM150 cash reward and Faber-Castell products worth RM80 together with a box of personalised Slim-Flexi Case 48 Classic Colour Pencils! All you need to do is to snap a creative photo with any Faber-Castell Back-to-School Bus display and upload it on Facebook together with the hashtag #FaberCastellBacktoSchool.
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| visit my instagram @sherrygo to check out the snowman I have made. |
Meanwhile in celebrating the brand’s 40 years milestones in Malaysia, Faber-Castell Malaysia has also announced its embarkment on a CSR programme that involves giving away a year’s supply of stationery products to children of 40 underprivileged homes nationwide.
“Faber-Castell Malaysia’s 40 years of success would not have been realised without the support of the public. Hence, we always believe in giving back to society. By providing the finest quality stationery products to the underprivileged children, Faber-Castell Malaysia hopes to uplift the spirit of the underprivileged children whilst jazzing up their desks for the upcoming school semester,” added Leong.
Many parents would be thinking what to shop for back to school, I am sure many mom like me needt to purchase colour pencils and stationery for our children. Now you know of these products, you can find more information about Faber-Castell Malaysia Back-to-School Campaign and 2018 CSR programme, log on to Faber-Castell Malaysia Official Facebook page at https://www.facebook.com/fabercastell.malaysia/
About Faber-Castell Malaysia
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments such as the latest Fast Dry GEL PEN Innovation.
Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.
To cope with its rapid development, Faber-Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing Malaysia’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil by Guinness World Records, the Faber-Castell Pencil Tower measures 19.75 meters in height and 0.8 meters in diameter, making it a landmark in Malaysia.
In March 2018, Faber-Castell Malaysia launched a 90,000 sqft distribution centre located at Subang Jaya. This new distribution centre features a digitalised operations process with improvement in delivery accuracy and system efficiency, warehouse management system and six loading bays.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principal for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004. For more information about Faber-Castell, visit their website at http://www.faber-castell.com.my/
