Faber-Castell Malaysia has recently introduced UHU’s latest
innovative products, with each targeting at a specific usage and target
market. With its latest expansion into the extreme repair adhesive
product category, UHU now commands a significant market share in the
Malaysian retail adhesive market.
“UHU strives in
producing innovative products through continuous research and
development since the 1930s. Since then, the brand has remained as the
glue innovator and expert in the retail adhesive market because of the
quality as well as innovative products it produces,” said Mr Andrew
Woon, Managing Director of Faber-Castell Malaysia.
Among
new UHU products to look out for at stores starting November 2019 would
include the UHU Stic Magic Blue and the Limited-Edition PETS 2.
Meanwhile, the UHU Max Repair for extreme repairs, Super Glue Ultra-Fast
Control and the Super Glue Mini for a one-time use will be available in
stores from March 2020.
A more detailed description for each product is as seen below:
UHU Stic Magic Blue (8.2g – RM4.70, 21g – RM8.90)
With
a magical disappearing colour formula developed by UHU, a blue tinge is
seen upon application but the colour disappears in a few seconds. This
formula makes glue application more precise with the blue tinge as a
visual guide. This product is suitable especially for children who will
be amazed with the disappearing colour formula. The Magic Blue is ideal
for gluing paper, cardboard, photos, Styrofoam, labels, textiles and
more. A solvent free glue formula with 98% natural ingredients, this
product is easily washed off with cold water and it is safe for children
too.
UHU Stic The Secret Life of PETS 2 - Limited Edition (8.2g – RM4.40, 21g – RM8.70)
A
must-have in offices, classrooms and at home – the popular UHU Stic is
now available in a series of eight ‘The Secret Life of PETS 2’ limited
edition designs which makes them ideal as collectibles. Gidget, Max,
Cute Snowball, Chloe, Duke, Mel, Pickles and Sweet Pea are among
characters featured in this limited-edition design of the UHU Stic.
UHU Max Repair Extreme (8g, RM18.90)
The
UHU Max Repair Extreme is an extremely strong adhesive which makes it
ideal for major repairs around the house, shoes or any broken items. It
is an all-rounder that can handle any kind of gluing job and the result
is resistance to shock, temperature, UV and it is also dishwasher safe.
UHU Super Glue Ultra-Fast Control (3g, RM7.90)
The
new UHU Super Glue Ultra-Fast Control features its unique Direct-Stop
Technology and improved adhesive formula. So, no more dirty fingers, no
more spilling and no more uncontrolled adhesive flows. The special inlay
in the tube exerts counter-pressure which causes the tube to veer back
into its original shape when it meets light pressure, creating a
suck-back effect. With improved adhesive formula, the Super Glue
Ultra-Fast Control becomes the new adhesive shelf standard, bringing all
the following advantages together in a single product.
The
original UHU Super Glue now also has a 1g (1g pack of 3, RM10.90) mini
variant for one-time use repairs on the go, anywhere, anytime!
UHU
products are sold at major stationery stores, hardware stores and
convenient stores nationwide as well as e-commerce platforms such as
shopee.com.my and lazada.com.my.
#fabercastellmy #UHUMalaysia @fabercastellmy
About UHU/Bolton Adhesives
UHU
is a brand of Bolton Adhesives. Bolton Adhesives represents the glue
division of the Bolton Group and stands for four leading brands: Air
Max, Bison, UHU and Griffon. Bolton Adhesives products offer the best
solutions for bonding or sealing paper and cardboard, leather, fabric
and wood, as well as for joining metal and plastic. At home, in the
office, at school, for DIY projects as well as professional jobs. The
Company's distribution channels consist of supermarkets, office supply
stores, do-it-yourself stores and the professional market. Bolton
Adhesives employs approximately 700 employees.
UHU is solely distributed by A.W Faber-Castell (M) Sdn Bhd in Malaysia.
About Faber-Castell Malaysia
Faber-Castell
Malaysia was established in 1978 with only 8 staff. It started its
production of natural rubber and PVC erasers back in 1980 and since
then, it had been developed into one of the largest eraser manufacturers
in the world with an export of 90% of 150 million pieces of eraser
including writing instruments such as the latest Fast Dry GEL PEN
Innovation.
Keeping up with the company’s philosophy of being
innovative and competent, Faber-Castell Malaysia achieved many
recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and
many more. In addition, Faber-Castell Malaysia had also been selected as
the SUPER BRAND in 2002 for stationery industry in the country besides
being the Official Supplier for stationery products to the 16th
Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent
innovation in product development, Faber-Castell Malaysia won the ISPA
award in 2007, and the iF Design and Promotional Gifts Award 2008 for
the Sleeve eraser. In addition, it also won the PBS award in 2008 for
its Kosmo eraser.
To cope with its rapid development,
Faber-Castell Malaysia moved into its latest factory in Sept 2002.
Officiated on Now 13, 2002, one of the factory’s special features is the
Pencil Tower housing the world’s Tallest Pencil. Awarded by the
Malaysia Book of Records and the world’s longest pencil by Guinness
World Records, the Faber-Castell Pencil Tower measures 19.75 meters in
height and 0.8 meters in diameter, making it a landmark in Malaysia.
In
March 2018, Faber-Castell Malaysia launched a 90,000 sqft distribution
centre located at Subang Jaya. This new distribution centre features a
digitalised operations process with improvement in delivery accuracy and
system efficiency, warehouse management system and six loading bays.
Faber-Castell
is also the first company in the stationery business to agree to a
social charter that serves as a guiding principal for our staff welfare.
In Malaysia a collective agreement was signed between its staff union
and Faber-Castell Malaysia on October 11, 2004. For more information
about Faber-Castell, visit their website at
http://www.faber-castell.com.my/