FABER-CASTELL’S BACK TO SCHOOL CAMPAIGN TO NURTURE CREATIVITY AND IMAGINATION OF CHILDREN

Faber-Castell Malaysia launched its ‘Back to School’ campaign this year with the focus on nurturing the creativity and imagination of children. The company believes that this will in turn, stimulate the brain development of young children.

Launch of the Faber-Castell Back To School Castle Heroes Display

(L-R) (Ms Wendy Hew, Manager of Trinity Community Children's Home), (Encik Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur), ( Mr Andrew Woon, Managing Director of A.W. Faber-Castell (M) Sdn Bhd), (Ms Ivy Leong, Marketing Manager of  A.W. Faber-Castell (M) Sdn Bhd) along with children from Trinity Community Children's Home and the Faber-Castell Castle Heroes

According to Mr Andrew Woon, Managing Director of A.W Faber-Castell Malaysia Sdn Bhd, choosing the right stationery products is an important contributing factor to the brain development of young children. “A good stationery set will enhance their learning experience and also improve their fine motor skills. Tri-Grip pencils and Grasp Crayon for example, were invented with practicality and grip comfort in mind so that children would love using them and this will also pique their learning interest,” said Woon.

Bearing the quality and the R&D tenacity of a German brand, Faber-Castell products are designed and developed after years of research, resulting in ergonomic designs. With its products, Faber-Castell aims to offer creative experiences that will delight and inspire customers.


This year’s Back to School campaign themed Castle Heroes, features a male character named Bernard and a female character named Cassandra. Both these Castle Heroes characters will inspire children to use their imagination in conquering obstacles and challenges.

so fun, after color just scan the QR code on the box of Colour to Life, the bar code locate right corner box.

Four inspirational Castle Heroes sets are introduced in conjunction with the Back to School launch. They include an essential school set containing complete stationery items that one would need, a drawing set coupled with a set of creative drawing cards, a mechanical pencil set and a 3-piece eraser set.

Apart from the Castle Heroes sets, Faber-Castell Malaysia is also introducing several Back to School sets, promotional sets and gift sets which are ideal as gift for the holidays. Among them are also new innovative products such as the ‘Colour to Life’ Augmented Reality Colouring Book with Connector Pens; My Colour Companion First Grasp Crayons coupled with a colouring book – designed especially for toddlers aged three to four years old; and also an attractive Colour Design Tri-Writing triangular pencils which is perfect for writing and drawing.


‘Colour to Life’ is Faber-Castell Malaysia’s latest digital application to bring colouring and drawing to the next level. The set comes with a colouring book, a set of coloured connector pens and an app that makes the characters in the book come to life with colours. This Augmented Reality colouring book is the first of its kind by a stationery company.

Handover Ceremony To Trinity Community Children's Home 

Center (L-R)(Mr Andrew Woon, Managing Director of A.W. Faber-Castell (M) Sdn Bhd), (Ms Wendy Hew, Manager of Trinity Community Children's Home)

The Back to School launch event also saw the participation of 24 children, aged 4 to 16 from the Trinity Community Children’s Home. The home is also sponsored with a year’s supply of stationery items by Faber-Castell Malaysia as part of their corporate social responsibility programme.

The public can also look forward to several activities, which will inculcate creativity in conjunction with this year’s Back to School campaign such as the ‘Spot, Snap and Win’ contest as well as on-ground colouring activities and creative Tack-It workshops at selected mall locations nationwide.

Faber-Castell Malaysia is also collaborating with KidZania to offer special discounts for KidZania entry tickets with the purchase of the Faber-Castell Slim-Flexi or Watercolour pencils. A single receipt purchase, entitles customers to purchase up to four tickets with 35 per cent discount from 1 November to 31 December 2019 and a 40 per cent discount from 1 January to 31 March 2020. In addition to that, a colouring contest organised by Faber-Castell will also be held from the 1 to 30 November 2019 with the colouring sheet available for redemption at KidZania or simply download from Faber-Castell Malaysia’s Facebook page.


To learn more about Faber-Castell Malaysia’s Back to School Campaign, the public can log on to Faber-Castell Malaysia Official Facebook page at https://www.facebook.com/fabercastell.malaysia/


About Faber-Castell Malaysia
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments such as the latest Fast Dry GEL PEN Innovation.

Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.

To cope with its rapid development, Faber-Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing the world’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil by Guinness World Records, the Faber-Castell Pencil Tower measures 19.75 meters in height and 0.8 meters in diameter, making it a landmark in Malaysia.

In March 2018, Faber-Castell Malaysia launched a 90,000 sqft distribution centre located at Subang Jaya. This new distribution centre features a digitalised operations process with improvement in delivery accuracy and system efficiency, warehouse management system and six loading bays.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principal for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004. For more information about Faber-Castell, visit their website at http://www.faber-castell.com.my/

Kidxy.com offers one-stop solutioin for busy parents @Klang Valley

Last Saturday I attended the launch of Kidxy.com, it is an online platform offering the best kids' activities in the Klang Valley, it's one-stop solution for busy parents. The launched was held at BLOKKE, Citta Mall a family friendly place, there's a playground BLOKKE that children can play. 

Through strategic partnerships with kids activity providers in categories such as sports, languages, arts and crafts, music and rhythm, science and attractions, Kidxy.com aims to build an ecosystem for busy parents struggling to find education yet fun activities for their children, while offering a much-needed convenience to parents. The website is user friendly and easy to browse.

It's fun time my sons as they can build their own candy box at the event. Both of them have a good time if you have view their instagram @seanleiys, @followmelei

WL also has his face painting at the event. There's playground in BLOKKE that they have good time together playing.

Busy mom like me also need to find time to search for suitable activities for my children. Kidxy.com knows that today's Malaysian parents face a multitude of obstacles sourcing - and getting to - extracurricular enrichment for their kids, recently they have partnered with Riding Pink, Malaysia's First "Women's Only" Transportation Platform to provide a vital solution for parents who want the best for their kids but are unable to escape increasingly time-consuming work commitments.

They also aims to benefit families with special discounts and offers within an ecosystem of a family that will enable parents to give their kids the best childhood enrichment, take care of their kid's health or groceries at home and yet also be able to enjoy necessary me-time. Through Kidxy's careful research of families' needs, a parent ca now, for example, order their fresh groceries via Happy Fresh and get them delivered right to their doorstep while they join their kid at Gymboree for a fun and enriching activity. Partner companies registered with Kidxy also benefit from a wider weekday reach to previously unattainable working parents, and increased weekend traffic from new customers. 

New service offering which is to allow parents to organise their kids birthday parties on Kidxy. Kidxy's "Plan A Party" service is build to ease the inevitable headache of organizing kids' birthday parties. Leveraging off their partners' wide variety of venues and activities that are built child friendly. Kidxy will not only be able to offer better packaged value, but also new ideas and added convenience for parents to plan the best party for their kids!

Kidxy CEO Yong Mien Dee

Speaking about the vision during the launch, Kidxy CEO Yong Mien Dee said:

"My team and I have always envisioned a platform which can help to take the stress away from parents- of not knowing where to send their kids for fun, educational classes. I have always looked at it as a means to also help our vendor partners grow their businesses. We have listened closely to feedback from partners and parents and that is why we have decided not to stop at kids' activities, but also provide services that evolve around an ecosystem that has - at its heart - the family."

You can visit Kidxy, by click on the link to know more and get start to plan your kids activities.

Group photo of Kidxy with partners and local celebrities.

The local celebrities that came to the launch are Belinda Chee, Dynas Mokhtar and Joe Flizzow. 

About Kidxy
Kidxy is an online platform based in Petaling Jaya, Malaysia that specialized in making kids' activities and party planning at child friendly places accessible to all. Founded by 3 individuals who are passionate about helping parents get the best deal with the convenience of finding enriching activities for their kids in the Klang Valley and beyond, Kidxy has already garnered immense interest from the public, registering over 5,000 subscribers within their 3 months.

Win cash prizes in Dutch Lady's Anak Bijak, Mak Menang campaign

It's Tuesday afternoon and it's raining here. I am looking forward to shop for groceries later this weekend. Good news for Malaysian parents as now you can look forward to more than good nutrition in Dutch Lady's Anak Bijak, Mak Menang campaign.

Dutch Lady Malaysia is rolling out a series of smart activities cards, custom-designed to stimulate children's minds and encourage learning according to their developmental stages. These cards are developed in line with Dutch Lady Nutri Plan with 5X DHA formulated milk powder for children, which provides nutrition tailored to child's milestones and mental developmental provides nutrition tailored nutrition and learning tools, Dutch Lady is giving away more than RM500,000 in cash prizes during the campaign period.

Dutch Lady Nutri Plan™ with 5x DHA range of formulated milk powder for children 1 to 6+ years old, now comes with a series of smart custom-designed activities cards, to stimulate and encourage learning according to their development stages, while mums stand to win a total of RM500,000 cash prizes through a simple contest.

There are four different stages that parents can use as guide as the child grows -
Curious (from age one to two years),
Explore (from age two to four years),
Create (from age four to six years), and
Learn (from age six years and above).

Dutch Lady Nutri Plan with 5X DHA formulated to enable parents to support this mental development b stages through four different milestones-denoted variants:
Curious (from age one to two years)
For children at this stage observe the surroundings with their eyes; it is formulated with Inositol, Taurine, and Vitamin A to protect and support further development of the eyes;

Explore (from age two to four years)
During this stage children like to touch and taste everything around them, they need immunity so that they have the freedom to explore the world; and this can be strenghtened with nutrients like Selenium and Zinc;

Create (from age four to six years)
It is formulated for children at this stage with nutrients such as Tyrosine, Choline, and Vitamin D to support their imaginative skills; and

Learn (from age six years and above)
At this stage, children six years are getting ready for formal schooling, this variant has Magnesium to help support their concentration and memory skills for better learning.

Providing parental tips on the topic of development at the campaign launch was consultant paediatrician, Dr. R. Juanita R. Lope. She said that children develop mentally in stages and that they gain smartness or grow smarter as they develop. “Whilst every child hits different developmental milestones at differing rates, parents need to monitor their little one’s development.”

 Dutch Lady Malaysia corporate nutritionist Loo Mei Fong said that a child grows more sophisticated in his thinking as he progresses from one milestone to another. “Dutch Lady Nutri Plan^TM with 5X DHA is formulated to enable parents to support this mental development by stages through four different milestone-denoted variants.

(From left to right) Rifqy Danish, Jia Rye, Josiah Lu, Karen Yeo and Qashif Dariys showing some of the farm animals featured in the series of Dutch Lady Smart Activities Card.

To fully support's a child's mental development, suitable brain stimulation with educational tools is equally crucial. That is why, for a limited period, each pack of Dutch Lady's Nutri Plan + 5X DHA comes with a set of Smart Activity Cards.

Designed for each developmental stage, the Smart Activity Cards aid children in two major ways.
Firstly, by introducing the vocabularies needed to described the animals, their characteristics and the environment they live in, the cards improve a child's skills in language and expression.

Secondly, the cards provide ideas for the activities will encourage children to ask questions, explore, be creative and absorb more knowledge. These activities are also gives opportunities for parents to spend quality time with children while exercising their 'smartness'. Good bonding time I would say!

The Anak Bijak Mak Menang campaign begins 1 November 2015 and will last through 31 December 2015. Smart Activity Cards for children at CURIOS, EXPLORE, CREATE and LEARN stages come with the respective Dutch Lady Nutri Plan with 5X DHA available at major retail outlets.

By collecting the activity cards with every purchase of Dutch Lady formulated milk powder for children, each consumer stands a chance to walk away with cash prizes value between RM50 to RM5000 each week during the campaign period.

For more information on the campaign, you can visit www.smartmoments.com.my