KidStrong Phase II campaign

It's Monday and my son is having his nap while his little brother is having playtime. Let's talk about health related to Pnemococcal Disease Prevention. If you have been following my blog, you'll know that I have attended the KidStrong Phase 1 Campaign, you can still click on the link to read here. It was two years ago, where I first time brought my sons out for an event.

Last Wednesday I am invited to attend the media launch of KidSrong Phase II Campaign at Sunway Pyramid Shopping Mall. The event was held at LG2, Central Avenue which is just opposite the Guardian outlet. You can click on the above link to view the photos I have taken on the day.

welcome speech by Azwar Kamrudin, Director of Corporate Affairs, Health & Value, Pfizer Malaysia

The KidStrong Campaign is an initiative launched by Pfizer Malaysia together with the Malaysian Official Designer Association (MODA) and Asian Strategic Alliance for Pneumococcal Disease Prevention (ASAP) with the objective to increase public awareness that children can be protected from Pneumococcal Disease. You can click the above link that I have mentioned on the KidStrong Phase 1 campaign.

if you like to view more do click on my link to view.

KidStrong Phase II campaign is a commitment by Pfizer Malaysia to continue the success of the KidStrong Campaign which continues to engage healthcare providers, parents and general public with various activities, which will highlight the importance of protection against the silent killer. Being a parent myself, I want to protect my children and keep them safe.

KidStrong Phase II partners together with MODA and Sunway Pyramid to bring the KidStrong designs from Phase 1 to life! These designs will be interpreted as baby rompers and swaddles and will be available for the public to purchase at Sunway Pyramid. If you have followed my Facebook you'll know that the KidStrong merchandise for purchase from 10th to 21 August at Central Avenue, LG2, Sunway Pyramid.

The fashion reveal by Gillian Hung, President of MODA

The retail price of the baby rompers and swaddles in packaged price at RM20 per set and all proceeds with going to Yayasan Chow Kit (YCK) organization, a 24-hour crisis and drop-in centre that provides protection to for high risk children with low immunity living off the streets of Chow Kit. 

media Q&A session

At the present of the event were Datuk Dr Zulkifli Ismail, the Chairman of Asian Strategic Alliance for Pneumococcal Disease Prevention (ASAP), Gillian Hung, President of MODA, Dato' Dr. Musa Nordin, Founding Member of Asian Strategic Alliance for Pneumococcal Disease Prevention (ASAP).

Let's spread the awareness of this campaign, don't wait until it is too late, Pnemococcal Diesase can lead to long-term problems or worse, fatality. Sad to know some cases of children passed away due to this.

KidStrong campaign, and 'Design a Cape, Protect a Kid'

The day I was invited to attend KidStrong Campaign at The School, Jaya One, Petaling Jaya. My first time to go there using the waze and my two sons in car with me. My first time to bring boys alone to event by myself.

KIDSTRONG is a campaign launched by Pfizer Malaysia to celebrate World Pneumonia Day 2014.

The KidStrong campaign is together with support of the Malaysian Official Designer's Association (MODA). It is a 6 months long campaign wit the objective to increase awareness among the public that children can be protected from pneumococcal disease. 

Above Noor Yang Azwar Kamarudin, Pfizer Malaysia. 

Some photos taken by me during the events, you can also check out instagram 

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During the event, there's presentation on Pneumococcal Diseases by Dato' Dr. Musa Nordin, Founding Member of Asia Strategic Alliance for the Preventation of Pneumococcal Disease.

From left Noor Yang Azwar Kamarudin, Pfizer Malaysia, Gillian Hung, Malaysian Official Designer's Association (MODA), Dato' Dr. Musa Nordin, Founding Member of Asia Strategic Alliance for the Prevention of Pnemococcal Disease. 

The KidStrong campaign features a superhero theme which highlights the importance of protection for children to continue stay strong and healthy in order to develop to their full potential. The symbol of the campaign, a superhero's cape, signifies the protection for the children - a symbol of security for the children against pneumococcal disease.

As part of its outreach, KidStrong will be collaborating with Malaysia Official Design Association (MODA) and eight young Malaysian designers to conduct a baby cape design competition. These capes will later be featured in the KidStrong fashion show in April during the World Health Organization's World Immunization Month. 

A group photo of the VIPs at KidStrong Campaign. 

The KidStrong campaign supports the goals of the World Pneumonia Day 2014.
- Pneumonia is the number 1 infections killer of children under age 5 globally
- To continue to create awareness and engage the public through education
- Poor and rural communities area most affected
- Access to prevention methods will reduce child mortality
- Vaccine is the most cost effective measure

My sons are happy during the media tour at KidStrong Exhibition Area.

Don't forget that KidStrong will be organizing a 'Design a Cape, Protect a Kid' engagement program with healthcare professionals, design schools and the public. The public can log on the www.pfizer.com.my to downlaod the entry and design form to submit their design. Every entry form received is counted as a pledge, and Pfizer will be making a donation of RM5 to charitable organizations that focus on provided universal access to protection against pnemococcal disease in Malaysia.