Hot Wheels Southeast Asia Championship Finale

How's everyone doing? I went to the Hot Wheels events few days back, just to let you know that the Hot Wheels Southeast Asia Championship Finale will take place this Saturday, 21st October 2017 at the LG2, Blue Concourse at Sunway Pyramid.The day my boys have class, Sean has got tuition to attend and his little bro has Kindergarten, if it didn't clash time I would bring them along to attend this fun events as my sons love Hot Wheels toys. It's be great for children as they need time out from education too, good play time for them as I know not many parents able to build big HotWheels playground like this for their children. Look now it's happening in at the mall that you can shop and go playtime at the same time.

Here's my little one HotWheel's car, watch the the video to see which model toy it is.

(Top L to R) Mr. Ivan Franco, Country Manager, Mattel Southeast Asia, Shaine Wong, and her son Tan Jacob (4) , Dr. Jezamine Lim Iskander and her son Zander Xayne Iskander (5), experienced their first friendly match.  October 17, 2017 Kuala Lumpur – The very first time in Hot Wheels® history, we bring together Hot Wheels® challengers from six (6) countries across Southeast Asia for an exciting championship to compete for the first Hot Wheels Champion title and Hot Wheels prizes up to USD 2,000. Happening at LG2, Blue Concourse at Sunway Pyramid on the 21st October 2017, 12 little Hot Wheels challengers aged 5-12 years old together with their moms are finalists representing their home countries and will compete for the 2017 HOT WHEELS® epic CHAMPIONSHIP title. Quotes Ivan Franco, Country Manager of Mattel Southeast Asia “This year, Hot Wheels is back for another epic championship experience with bigger and bolder stunts for their little fans in the region. It also provides a platform for moms to be a part of the championship to support and brave the journey with their boys.” Every little Hot Wheels challenger and his mom will have to embrace 3 different challenge zones – Challenger Zone, Track Builder Zone and Epic Loop Zone during the finale which is designed to test skills, precision and teamwork. The first challenge zone - the Challenger zone, is designed to test skills. The second challenge zone - theTrack Builder Zone, is designed to test teamwork. The third challenge zone, the outrageously cool giant Epic Loop, is designed to test precision. Ivan added, “At Mattel, we recognised that a mom plays a pivotal role and figure in nurturing her child’s development. Hot Wheels® die-cast vehicles and track sets are great choices for boys to see and embrace challenges through imaginative and creative play.  Indirectly, teaches and nurtures the child to navigate around challenges to achieve limitless possibilities” There will be two different categories that will be held during the championship finale. Boys aged 5-8 years old and their moms will compete in Category A, where else boys, aged 9-12 years old will compete in Category B. To find out more information about the Hot Wheels’ first Southeast Asia Championship 2017, please visit http://hotwheels.mattel.my.

The Launch of the Hot Wheels® Track Builder Combined with Mega Construx™

my son @seanleiys you can follow him on instagram

It's school holidays and happy that today brought my son for the Hot Wheels launched event.
Hot Wheels® launches two brand new Hot Wheels® Track Builder track sets featuring bricks, integrating construction play by Mega Bloks® to the game’s adrenaline excitement for more epic stunts and actions.

The all-new brick component aims to ignite greater adventure for stunt builders to add into the epic world of Hot Wheels® Boys and Hot Wheels® fans can now start building an epic world of Hot Wheels® tracks or add on to an existing track set with new brick components to foster creativity and experimentation. Stunt builders can re-configure and customize with bricks and Track Pivot Points for nearly endless configurations and crashing action. The Hot Wheels® Track Builder track sets offer multiple configurations for endless creativity for kids to build their epic world of Hot Wheels®!

 Ms. Fong Jia Li, Head of Marketing, Mattel® Southeast Asia.

 “We can’t wait to share this brand new brick component to all the little Hot Wheels® engineers and fans in Malaysia. At Mattel and for Hot Wheels®, we always strive to inspire the wonder of childhood through experimental and creativity play. Integrating construction play to our Track Builder series will add so much fun and value to the play experience with Hot Wheels®,” said Ms. Fong Jia Li, Head of Marketing, Mattel® Southeast Asia.

From Left to Right: Loo Hoey Theen, Director of Marketing Sunway Pyramid, Michelle Wan, Senior Licensing Manager, Mattel Southeast Asia, Catherine Ng, Assistant Merchandising Manager, Toys "R" Us Malaysia, Pei Fen, Marketing Executive, Toys "R" Us Malaysia, Christine Chan, Snr Brand Manager, Boys Mattel Southeast Asia.

As part of the effort to inspire creativity and experimental play with Hot Wheels®, Mattel will release a 6-episode web series featuring Radio DJ and TV Presenter, Tiong Button, “The Engineer” teaches children different ways to construct and experiment with the new Hot Wheels® Track Builder sets. 

The web series will premiere on Hot Wheels® Malaysia Facebook page at 

http://www.facebook.com/hotwheels from 21 March 2017.

The Engineer Tiong Button and Little Engineer Ghibran excited at the joy of completing their Hot Wheels® Stunt!

 Mattel will also bring the new Hot Wheels® stunt and track building experience to stunt builders and fans at major shopping malls in Klang Valley starting from 21 March 2017. The Hot Wheels® Build The Epic Stunt roadshow will kick start at Sunway Pyramid, Blue Concourse, from 21 March 2017 to 26 March 2017. Children can join the Hot Wheels® Little Engineer program to get first-hand experience on the Hot Wheels® new products and receive their very own personalized Hot Wheels® Little Engineer club card.

Overview of the Hot Wheels® Build The Epic Stunt roadshow at LG2 Blue Concourse at Sunway Pyramid.

 The Hot Wheels® Stunt Builder Stunt Box and Hot Wheels® Track Builder Construction Crash Kit are now available at leading toys retailers and major departmental stores. To find out more about the video series featuring The Engineer, the road show and the Hot Wheels® Little Engineer programme visit www.hotwheels.mattel.my.

Mattel introduces the Hot Wheels® Track Builder System™

Good afternoon, everyone it's beautiful Saturday. Have you plan where to go this weekend? 

Held in Sunway Pyramid, Orange Concourse, the roadshow where you can find parents, kids and Hot Wheels® enthusiasts experimenting the new Hot Wheels® track sets and trying out the special customized track set display, the “Hot Wheels® Work of Art”, built with the Hot Wheels® Track Builder System™.  The Hot Wheels® Track Builder System™ features several play sets and accessories that include the Hot Wheels Stunt Kit Set that offers an impressive 4-in-1 ways to play. The set allows for multiple configurations such as the "Long Jump Challenge", the "Criss-cross Challenge", the "Vertical Challenge" and the "Drop-Down Challenge". From Left to Right: Ms. Loo Hoey Theen, Senior Manager, Marketing, Sunway Pyramid, Ms.Christine Chan, Senior Brand Manager Mattel Southeast Asia - BOYS, Ms. Feina Leow, Marketing Manager, Toys ‘R’ Us, Malaysia officiating the launch of the Hot Wheels® Track Builder System™. Ms.Christine Chan, Senior Brand Manager Mattel Southeast Asia – BOYS giving a welcome speech to guests who attended the launch of the Hot Wheels® Track Builder System™. Local host, actor and singer, Shafieq Shazwan at the launch of the Hot Wheels® Track Builder System™ at Sunway Pyramid. The " Hot Wheels® Track Builder Essential Asst" is a must have accessory to expand the system. There are give different stunts sets to choose from ; SpinkLaunch Loop Launcher Lift & Launch Turn Kicker 2-Lane Launher In addition to that, there are more  Hot Wheels® Track Builder Accessories and Hot Wheels Straight Track available that enable endless track expansion.

 If you are free to go, you can visit the roadshow in Sunway Pyramid.

The  Hot Wheels® Track Builder System™ range provide boys with more thrilling vehicle experience for greater exhilaration and achievement the Hot Wheels way. The  Hot Wheels® Track Builder System™ includes the Hot Wheels Track Builder Starter Kit Playset, offering an impressive amount of pieces that allows boys to kick-start their collection. As you can see not just boys interested in playing them even gals love to play them. 

Children got excited when they saw Hot Wheels, they love to try them out and finding which Hot Wheels Track Builder System suitable for them to play. It's in every child's playlist to have these wonderful toys to play with.

My son is happily trying to find his Hot Wheels cars to put in the Hot Wheels carrier, the carried is made of wood. He's happy to use it for travel around to his favourite place. 

Parents and kids can try out the special customised track set display the 'Hot Wheels Track Builder Work of Art' that is build with the Hot Wheels Track Builder at Sunway Pyramid from 2nd March 2016 to 6th March 2016.