Being a mom of two boys, yeah beside a busy lifestyle as parent to fetch my children from school and tuition centre. It's also important to take care of their health. Recently Appeton held an event at 1 Utama Shopping Centre.
Appeton, one of Malaysia’s top
pharmaceutical brands, launched its repackaged ‘A-Z Vitamin C’ range
today, alongside Deputy Minister of Science, Technology and Innovation,
YB Datuk Wira Dr. Abu Bakar Mohamad Diah, and its brand ambassador,
Datuk Dr. Sheikh Muszaphar, at One Utama Shopping Centre amidst a throng
of Saturday morning shoppers.
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| Brand Ambasaador - Datuk Sheikh Muszaphar - Sharing Why 'Dreaming Big' is an Aspect of Growing Up in the 21st Century |
Having been around for
more 30 years, Appeton has always championed kids. It understands that
kids truly are the future; however, they first need to be protected to
stay healthy, to unleash their true potential. It also believes that
kids need to be encouraged, inspired and nurtured from a young age – to
think outside of the proverbial box.
When the brand
decided that it was time for its ‘A-Z Vitamin C’ range to undergo a
facelift, they naturally did what most brands do – conduct an in-depth
research. Not surprisingly, it found that most parents – their core
demographics – still want their kids to be doctors or lawyers despite
the multitude of options offered by tertiary institutes locally, or
around the world. In their opinion, these two professions are the
pinnacle of pride, professionalism and prestige.
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| Appeton thanks YB Daturk Wira Abu Bakar Mohamad Diah for participating in the event |
Based on
the results, the brand decided to incorporate caricatures of these two
noble professions, alongside that of an astronaut to highlight to kids
that they can, and should always, dream bigger. ‘Being a doctor or
lawyer is a great achievement – but why stop there? Kids can aspire to
be doctors or lawyers who are also astronauts. They just need to be
encouraged to not confine themselves to the status quo,’ says Cheah Ming
Loong, Chief Operating Officer of Kotra Pharma.
It
is this ‘big idea’ that led Appeton to collaborate with Malaysia’s
first astronaut, Datuk Dr. Sheikh Muszaphar. As the first, and as of
now, only Malaysian astronaut to fly into space, Datuk Dr. Sheikh
Muszaphar is the perfect spokesperson for Appeton’s
A-Z Vitamin C Dream
Big Campaign –
he’s worked hard to become a doctor, without giving up on
his dream of becoming an astronaut.
As an orthopaedic
surgeon, Datuk Dr. Sheikh Muszaphar understands the importance between
being healthy and staying protected, to achieve goals that one sets for
oneself. As a young kid, he was always fascinated with space travel. He
was lucky that his parents were encouraging of his dream from the
get-go; they nurtured and supported him along the way, and made sure
that he was healthy, and stayed protected throughout his childhood.
‘Datuk
Dr. Sheikh Muszaphar is a trailblazer who has inspired many with his
drive, determination and constant innovation, without alienating his
core beliefs. We wanted to tap into his backstory, as much as his
achievements, to drive the message through to our core customers, which
is how the collaboration came about,’ added Cheah.
As
part of
Appeton’s Dream Big Campaign, Datuk Dr. Sheikh Muszaphar and his
two daughters, are featured in Appeton’s ‘Dream Big’ television
commercials and billboards along selected highways around Malaysia. A
cut-out of him in spacesuit, will also greet consumers at major
pharmacies around the country.
The launch event they are
parents and children participate in stage games, numerous quizzes, sand
art, arts and craft, and alphabet puzzles. They even managed to have
their photos taken with the intrepid astronaut-turned-businessman,
alongside his lovely daughters, Sophea Isabella (6 years old) and Sophea
Natasha (4 years old).
Speaking to reporters at the
event, Datuk Dr. Sheikh Muszaphar said, ‘I have been aware of the
Appeton brand for as long as I could remember. They’re known for
championing kid’s health; and as a doctor, health is the core of my
profession, and is therefore, close to my heart.
As kids,
we always think we are invincible – that nothing can happen to us. But
we do fall sick sometimes and catch colds, flu, and other common
ailments. What I realised, from a very young age, was that when we take
care of ourselves, be it through exercise, food, or other things, we
allow ourselves to have a lot more fun. Our energy levels are up, and we
can keep striving to do the things we enjoy.
As a father
to two young daughters, and now, twin boys, I try my best to make sure
that my kids stay healthy and protected, so that they can go out and
discover what the world has to offer. Therefore, when Appeton approached
me about this campaign, I saw the synergy right away and said yes.
Let’s face it, all parents want the best for their children – I hope
that my involvement in in Appeton’s Dream Big Campaign will inspire
children to ‘
Dream Big’, and remind parents to keep them healthy and
protected, so that they can reach for the stars.’
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| YB Datuk Wira Abu Bakar Mohamad Diah Join the public shortly after the launch |
In
today’s healthcare business environment, with continuous increase in
competition and accelerating change, Appeton remains firm in its quest
of fulfilling demands for quality healthcare products at competitive
cost. Applying a unique combination of industry expertise and solutions
with the right concept, Appeton strives to bring the best in quality to
all those it comes in contact with.
Appeton’s ‘A-Z
Vitamin C’ range can be found at major pharmacies and Chinese medical
halls around the country.
For more information about Appeton, please
visit www.appeton.com
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