With daily busy lifestyle we need to care for ourselves too, especially oral care. For people who suffer from sensitive teeth, tooth sensitivity is often not just about discomfort, but also having to compromise one very day food and drinks in fear that it could trigger short and sharp sensation on the teeth. Something as little as enjoying a cup of teh tarik, or an ice-cold boba tea, or even biting into a freezing cold ice cream might turn into an unpleasant experience, causing them to miss out on small pleasures in life.
Sensodyne, the No.1 Sensitive Toothpaste brand*, launched #ReclaimLifeSmallPleasures Campaign today in Malaysia to introduce its new Repair and Protect Deep Repair, a toothpaste for those with tooth sensitivity so that they can reclaim life’s small pleasures without worrying about tooth sensitivity.
I have received Sensodyne #ReclaimLifeSmallPleasures gift box, I get to examine myself to know if I have tooth sensitivity. After taking the ice cream, candy and hot drink. I found that I have tooth sensitivity towards ice cream and candy. By brushing teeth twice daily with Sensodyne Repair and Protect Deep Repair toothpaste, it helped to relieve my tooth sensitivity.
Sharing is caring. Every individual including tooth sensitivity sufferers, can make the most of #ReclaimLifeSmallPleasures Campaign by Sensodyne, to learn and be self-aware of tooth sensitivity conditions better for early management –so that they can be well informed to proactively take action to relieve tooth sensitivity.
A recent study by GSK Consumer Healthcare and Ipsos examining how COVID-19 impacted consumer behaviour around their own oral healthcare finds that the decreased frequency of dental visits during the pandemic was the biggest driver in changing oral healthcare habits among consumers in Southeast Asia during this period1. The survey also goes on to find that only less than a quarter of all respondents (23%) claim to use condition-specific toothpastes to manage specific oral-health conditions that they suffer from1.
The Southeast Asia & Taiwan (SEAT) Quantitative Research conducted by GSK Consumer Healthcare has also revealed that at least 7 out of 10 Malaysians are suffering from tooth sensitivity2.Among the tooth sensitivity sufferers in Malaysia, 39% are aware of their condition, while another 32% experienced sensitivity symptoms but are unaware of the condition2.
There are a range of things that can trigger a twinge or tooth sensation for people with sensitive teeth3. The Southeast Asia & Taiwan (SEAT) Quantitative Research also showed that most tooth sensitivity sufferers experience discomfort in their teeth when they are brushing their teeth (38%), from food getting caught between gum and denture (33%), eating or drinking cold (58%), hot (23%), sweet (31%), acidic or sour (29%), and spicy (15%) food and drinks2.
Having tooth sensitivity, I am glad that I have found the Sensodyne Repair and Protect Deep Repair toothpaste, it helps to relieve my tooth sensitivity, and now I can claim small pleasures in life example eating sweet & cold delicacies whenever I want.
In an effort to drive tooth
sensitivity awareness on a national scale, Sensodyne’s #ReclaimLifeSmallPleasures
Campaign will roll out in stages from January 2022, with a
variety of infotainment and educational contents from
healthcare professionals, social creators and influencers; served
through multiple platforms including Sensodyne
Malaysia’s portal and
social media channels, traditional and digital media
platforms. Samples of Sensodyne Repair & Protect Deep Repair
toothpaste will also be made available at up to 1,000 dental clinics
nationwide.
After joining the virtual launch on 20 January 2022, I found out that I am not alone in struggling with tooth sensitivity. This virtual launch has also brought awareness on tooth sensitivity so that we get to know how to deal with our sensitive teeth with some good tips sharing. We can also talk to our dentist about our oral hygiene. Incorporate good habits into my daily oral health routine. It's important to brush and floss regularly and don't brush too hard or too often on our teeth
Brushing my teeth twice a day, using the new formula for Repair and Protect Deep Repair toothpaste, powered by NovaMin® technology, it helps provide deep repair** to sensitive teeth and generate a protective layer over dentine for long lasting sensitivity protection.
Sharing is caring. From now until 31st January 2022, GSK Flagship Store on Shopee will be running a special promotion at only RM10.00 for each pack of Sensodyne Repair & Protect Deep Repair toothpaste. On top of that, with a minimum spend of RM35 for all Sensodyne products, consumers will receive additional 10% OFF and RM5 ShopeeFood vouchers too. The Sensodyne Repair & Protect Deep Repair toothpaste is also available at pharmacies, dental clinics, mini markets, supermarkets and hypermarkets across Malaysia.
Sensodyne Repair and Protect Deep Repair toothpaste uses NovaMin® technology that goes deep inside the teeth to deep repair** sensitive teeth and form a protective layer for clinically proven sensitivity relief. It also contains fluoride that helps to strengthen enamel and provide daily protection for sensitive teeth, whilst also keeping teeth and gums healthy. To learn more about Sensodyne Repair and Protect Deep Repair and how to relieve sensitive teeth, visit sensodyne.com.my and follow Sensodyne Malaysia’s Facebook page and Instagram Page.
Notes:
*Source: Nielsen Retail Audit Data, September 2020 –August 2021
**Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection
Disclaimer: Information posted is merely for educational and informational purposes, are not intended as a substitute for professional advice and should not be relied upon as such individual results may vary. Consult your dentist if symptoms persist.
1 GSK Consumer Healthcare. Back to the dentist – new study highlights urgent need to tackle oral healthcare habits post COVID-19. 18 March 2021. Retrieved from link.
2 GSK Consumer Healthcare. Sensodyne Southeast Asia & Taiwan Quantitative Research – Malaysia Market Session. September 2021.
3 Sensodyne Malaysia. Symptoms of Sensitivity.
October 2021. Retrieved from link.