Monday, December 23, 2019

UHU DRIVES THE MARKET WITH INNOVATIVE PRODUCTS FOR CREATIVITY AND EVERYDAY SOLVING ESSENTIALS

Faber-Castell Malaysia has recently introduced UHU’s latest innovative products, with each targeting at a specific usage and target market. With its latest expansion into the extreme repair adhesive product category, UHU now commands a significant market share in the Malaysian retail adhesive market.


“UHU strives in producing innovative products through continuous research and development since the 1930s. Since then, the brand has remained as the glue innovator and expert in the retail adhesive market because of the quality as well as innovative products it produces,” said Mr Andrew Woon, Managing Director of Faber-Castell Malaysia.


Among new UHU products to look out for at stores starting November 2019 would include the UHU Stic Magic Blue and the Limited-Edition PETS 2. Meanwhile, the UHU Max Repair for extreme repairs, Super Glue Ultra-Fast Control and the Super Glue Mini for a one-time use will be available in stores from March 2020.


A more detailed description for each product is as seen below:

UHU Stic Magic Blue (8.2g – RM4.70, 21g – RM8.90)
With a magical disappearing colour formula developed by UHU, a blue tinge is seen upon application but the colour disappears in a few seconds. This formula makes glue application more precise with the blue tinge as a visual guide. This product is suitable especially for children who will be amazed with the disappearing colour formula. The Magic Blue is ideal for gluing paper, cardboard, photos, Styrofoam, labels, textiles and more. A solvent free glue formula with 98% natural ingredients, this product is easily washed off with cold water and it is safe for children too.





UHU Stic The Secret Life of PETS 2 - Limited Edition (8.2g – RM4.40, 21g – RM8.70)
A must-have in offices, classrooms and at home – the popular UHU Stic is now available in a series of eight ‘The Secret Life of PETS 2’ limited edition designs which makes them ideal as collectibles. Gidget, Max, Cute Snowball, Chloe, Duke, Mel, Pickles and Sweet Pea are among characters featured in this limited-edition design of the UHU Stic.


UHU Max Repair Extreme (8g, RM18.90)
The UHU Max Repair Extreme is an extremely strong adhesive which makes it ideal for major repairs around the house, shoes or any broken items. It is an all-rounder that can handle any kind of gluing job and the result is resistance to shock, temperature, UV and it is also dishwasher safe.


UHU Super Glue Ultra-Fast Control (3g, RM7.90)
The new UHU Super Glue Ultra-Fast Control features its unique Direct-Stop Technology and improved adhesive formula. So, no more dirty fingers, no more spilling and no more uncontrolled adhesive flows. The special inlay in the tube exerts counter-pressure which causes the tube to veer back into its original shape when it meets light pressure, creating a suck-back effect. With improved adhesive formula, the Super Glue Ultra-Fast Control becomes the new adhesive shelf standard, bringing all the following advantages together in a single product.


The original UHU Super Glue now also has a 1g (1g pack of 3, RM10.90) mini variant for one-time use repairs on the go, anywhere, anytime!


UHU products are sold at major stationery stores, hardware stores and convenient stores nationwide as well as e-commerce platforms such as shopee.com.my and lazada.com.my.


#fabercastellmy #UHUMalaysia @fabercastellmy


About UHU/Bolton Adhesives
UHU is a brand of Bolton Adhesives. Bolton Adhesives represents the glue division of the Bolton Group and stands for four leading brands: Air Max, Bison, UHU and Griffon. Bolton Adhesives products offer the best solutions for bonding or sealing paper and cardboard, leather, fabric and wood, as well as for joining metal and plastic. At home, in the office, at school, for DIY projects as well as professional jobs. The Company's distribution channels consist of supermarkets, office supply stores, do-it-yourself stores and the professional market. Bolton Adhesives employs approximately 700 employees.


UHU is solely distributed by A.W Faber-Castell (M) Sdn Bhd in Malaysia.

About Faber-Castell Malaysia
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments such as the latest Fast Dry GEL PEN Innovation.

Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.

To cope with its rapid development, Faber-Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing the world’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil by Guinness World Records, the Faber-Castell Pencil Tower measures 19.75 meters in height and 0.8 meters in diameter, making it a landmark in Malaysia.

In March 2018, Faber-Castell Malaysia launched a 90,000 sqft distribution centre located at Subang Jaya. This new distribution centre features a digitalised operations process with improvement in delivery accuracy and system efficiency, warehouse management system and six loading bays.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principal for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004. For more information about Faber-Castell, visit their website at http://www.faber-castell.com.my/

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