Faber-Castell Malaysia launched its ‘Back to School’ campaign this
year with the focus on nurturing the creativity and imagination of
children. The company believes that this will in turn, stimulate the
brain development of young children.
According to Mr Andrew
Woon, Managing Director of A.W Faber-Castell Malaysia Sdn Bhd, choosing
the right stationery products is an important contributing factor to the
brain development of young children. “A good stationery set will
enhance their learning experience and also improve their fine motor
skills. Tri-Grip pencils and Grasp Crayon for example, were invented
with practicality and grip comfort in mind so that children would love
using them and this will also pique their learning interest,” said Woon.
Bearing the quality and the R&D tenacity of a German brand, Faber-Castell products are designed and developed after years of research, resulting in ergonomic designs. With its products, Faber-Castell aims to offer creative experiences that will delight and inspire customers.
This year’s Back to School campaign themed Castle Heroes, features a male character named Bernard and a female character named Cassandra. Both these Castle Heroes characters will inspire children to use their imagination in conquering obstacles and challenges.
Four inspirational Castle Heroes sets are introduced in conjunction with the Back to School launch. They include an essential school set containing complete stationery items that one would need, a drawing set coupled with a set of creative drawing cards, a mechanical pencil set and a 3-piece eraser set.
Apart from the Castle Heroes sets, Faber-Castell Malaysia is also introducing several Back to School sets, promotional sets and gift sets which are ideal as gift for the holidays. Among them are also new innovative products such as the ‘Colour to Life’ Augmented Reality Colouring Book with Connector Pens; My Colour Companion First Grasp Crayons coupled with a colouring book – designed especially for toddlers aged three to four years old; and also an attractive Colour Design Tri-Writing triangular pencils which is perfect for writing and drawing.
‘Colour to Life’ is Faber-Castell Malaysia’s latest digital application to bring colouring and drawing to the next level. The set comes with a colouring book, a set of coloured connector pens and an app that makes the characters in the book come to life with colours. This Augmented Reality colouring book is the first of its kind by a stationery company.
The Back to School launch event also saw the participation of 24 children, aged 4 to 16 from the Trinity Community Children’s Home. The home is also sponsored with a year’s supply of stationery items by Faber-Castell Malaysia as part of their corporate social responsibility programme.
The public can also look forward to several activities, which will inculcate creativity in conjunction with this year’s Back to School campaign such as the ‘Spot, Snap and Win’ contest as well as on-ground colouring activities and creative Tack-It workshops at selected mall locations nationwide.
Faber-Castell Malaysia is also collaborating with KidZania to offer special discounts for KidZania entry tickets with the purchase of the Faber-Castell Slim-Flexi or Watercolour pencils. A single receipt purchase, entitles customers to purchase up to four tickets with 35 per cent discount from 1 November to 31 December 2019 and a 40 per cent discount from 1 January to 31 March 2020. In addition to that, a colouring contest organised by Faber-Castell will also be held from the 1 to 30 November 2019 with the colouring sheet available for redemption at KidZania or simply download from Faber-Castell Malaysia’s Facebook page.
To learn more about Faber-Castell Malaysia’s Back to School Campaign, the public can log on to Faber-Castell Malaysia Official Facebook page at https://www.facebook.com/fabercastell.malaysia/
About Faber-Castell Malaysia
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments such as the latest Fast Dry GEL PEN Innovation.
Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.
To cope with its rapid development, Faber-Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing the world’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil by Guinness World Records, the Faber-Castell Pencil Tower measures 19.75 meters in height and 0.8 meters in diameter, making it a landmark in Malaysia.
In March 2018, Faber-Castell Malaysia launched a 90,000 sqft distribution centre located at Subang Jaya. This new distribution centre features a digitalised operations process with improvement in delivery accuracy and system efficiency, warehouse management system and six loading bays.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principal for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004. For more information about Faber-Castell, visit their website at http://www.faber-castell.com.my/
 |
Launch of the Faber-Castell Back To School Castle Heroes Display
(L-R) (Ms Wendy Hew, Manager of Trinity Community Children's Home),
(Encik Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur), ( Mr
Andrew Woon, Managing Director of A.W. Faber-Castell (M) Sdn Bhd), (Ms Ivy Leong, Marketing Manager of A.W. Faber-Castell
(M) Sdn Bhd) along with children from Trinity Community Children's Home and the Faber-Castell Castle Heroes
|
Bearing the quality and the R&D tenacity of a German brand, Faber-Castell products are designed and developed after years of research, resulting in ergonomic designs. With its products, Faber-Castell aims to offer creative experiences that will delight and inspire customers.
This year’s Back to School campaign themed Castle Heroes, features a male character named Bernard and a female character named Cassandra. Both these Castle Heroes characters will inspire children to use their imagination in conquering obstacles and challenges.
 |
| so fun, after color just scan the QR code on the box of Colour to Life, the bar code locate right corner box. |
Four inspirational Castle Heroes sets are introduced in conjunction with the Back to School launch. They include an essential school set containing complete stationery items that one would need, a drawing set coupled with a set of creative drawing cards, a mechanical pencil set and a 3-piece eraser set.
 |
Apart from the Castle Heroes sets, Faber-Castell Malaysia is also introducing several Back to School sets, promotional sets and gift sets which are ideal as gift for the holidays. Among them are also new innovative products such as the ‘Colour to Life’ Augmented Reality Colouring Book with Connector Pens; My Colour Companion First Grasp Crayons coupled with a colouring book – designed especially for toddlers aged three to four years old; and also an attractive Colour Design Tri-Writing triangular pencils which is perfect for writing and drawing.
‘Colour to Life’ is Faber-Castell Malaysia’s latest digital application to bring colouring and drawing to the next level. The set comes with a colouring book, a set of coloured connector pens and an app that makes the characters in the book come to life with colours. This Augmented Reality colouring book is the first of its kind by a stationery company.
 |
Handover Ceremony To Trinity Community Children's Home
Center (L-R)(Mr Andrew Woon, Managing Director of A.W. Faber-Castell (M) Sdn Bhd), (Ms Wendy Hew, Manager of Trinity Community Children's Home) |
The Back to School launch event also saw the participation of 24 children, aged 4 to 16 from the Trinity Community Children’s Home. The home is also sponsored with a year’s supply of stationery items by Faber-Castell Malaysia as part of their corporate social responsibility programme.
The public can also look forward to several activities, which will inculcate creativity in conjunction with this year’s Back to School campaign such as the ‘Spot, Snap and Win’ contest as well as on-ground colouring activities and creative Tack-It workshops at selected mall locations nationwide.
Faber-Castell Malaysia is also collaborating with KidZania to offer special discounts for KidZania entry tickets with the purchase of the Faber-Castell Slim-Flexi or Watercolour pencils. A single receipt purchase, entitles customers to purchase up to four tickets with 35 per cent discount from 1 November to 31 December 2019 and a 40 per cent discount from 1 January to 31 March 2020. In addition to that, a colouring contest organised by Faber-Castell will also be held from the 1 to 30 November 2019 with the colouring sheet available for redemption at KidZania or simply download from Faber-Castell Malaysia’s Facebook page.
To learn more about Faber-Castell Malaysia’s Back to School Campaign, the public can log on to Faber-Castell Malaysia Official Facebook page at https://www.facebook.com/fabercastell.malaysia/
About Faber-Castell Malaysia
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments such as the latest Fast Dry GEL PEN Innovation.
Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.
To cope with its rapid development, Faber-Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing the world’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil by Guinness World Records, the Faber-Castell Pencil Tower measures 19.75 meters in height and 0.8 meters in diameter, making it a landmark in Malaysia.
In March 2018, Faber-Castell Malaysia launched a 90,000 sqft distribution centre located at Subang Jaya. This new distribution centre features a digitalised operations process with improvement in delivery accuracy and system efficiency, warehouse management system and six loading bays.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principal for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004. For more information about Faber-Castell, visit their website at http://www.faber-castell.com.my/
seronoknya, suka brand fabercastel. tapi sekarang dah macam2 jenis product diorang keluarkan. untuk budak2 sekarang
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