McDonald's Malaysia Drive-Thru On-the-Go Lifestyles

Ronald McDonald; Felina Lim, Senior Director of Operations of McDonald’s Malaysia; Siti Hajar binti Johor, representative from the Malaysia Book of Records (MBOR); Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia; and Andrew Samuel, Director of Operations of McDonald’s Malaysia after it was announced that McDonald’s Malaysia successfully set a new record for the “Largest Participation for a Drive-Thru Challenge in 24 Hours”  during the Drive-Thru Weekend Challenge held from 26-28 April.

Good day to dear readers and visitors, how's your day? Everyone has got busy lifestyle, and most people having the on-the-go lifestyle. We want to have a quick grab of food and meal if possible whenever we are in the rush. No worry you know there's McDonald's drive-thru it is very convenient for everyone these days.


McDonald's Malaysia is placing greater focus in its Drive-Thru business across the country in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles.

Busy mom life doesn't stop me from doing what I love. I go to the McDonald's drive-thru to buy food for my son. By the way do you know McDonald’s Malaysia is placing greater focus in its Drive-Thru business across the country in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles. The quick service restaurant’s leadership in the Drive-Thru business was further amplified during the recent Drive-Thru Weekend Challenge held from 26-28 April. Over the three days, a total of 473,860 cars zoomed off with their favourite McDonald’s meal from 167 McDonald’s Drive-Thru restaurants nationwide. The number of cars, if parked bumper to bumper, would be roughly equivalent to 150 times the length of the first Penang Bridge.


According to McDonald’s Malaysia Managing Director and Local Operating Partner Azmir Jaafar, the company is targeting to open 20 new McDonald’s Drive-Thru restaurants this year. This will complement the existing 167 Drive-Thru restaurants already in operations today.


“The Drive-Thru segment of our business has seen significant growth since the opening of our first Drive-Thru restaurant at McDonald’s Titiwangsa in 1988. And since then, the Drive-Thru segment has no doubt become an important key driver for the company, as Drive-Thru window sales contribute close to 50% of total sales for all 167 McDonald’s Drive-Thru restaurants. On top of that, we are seeing an average of 10 percent year-on-year growth in our Drive-Thru sales for 1Q 2019,” said Azmir.


“By 2021, McDonald’s Malaysia aims for 70 percent of all McDonald’s restaurants nationwide to be Drive-Thru restaurants,” added Azmir.

McDonald’s Malaysia places greater focus in its Drive-Thru business across Malaysia in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles.

Congratulations to McDonald's for successfully setting a new record on 27 April for the highest vehicle count accessing McDonald's Drive-Thru restaurants over the course of 24 hours, with a total of 164,235 vehicles. This led the company to be officially recognised by the Malaysia Book of Records for achieving the "Largest Participation for a Drive-Thru Challenge in 24 Hours".


An exciting consumer activation in conjunction with the Drive-Thru Weekend was also launched on the McDonald’s app from 17-30 April. The Drive-Thru Hero Challenge created much excitement amongst consumers as it encouraged them to drive-thru and check-in at as many McDonald’s Drive-Thru restaurants as possible to stand a chance of being among the Top 10 Drive-Thru Heroes. With 1 stop equalling 10 points, the Top 10 Heroes received cash based on their points. For others, every 5 stops at McDonald’s Drive-Thru unlocked offers on McDonald’s menu items.


McDonald's Malaysia had previously held the record for most vehicles participating in a Drive-Thru Challenge in August 2008, where 18,677 vehicles drove up to 53 McDonald's restaurants nationwide from 12pm to 3pm. A year prior, the record was 7,186 vehicles passing through 49 McDonald's Drive-Thru restaurants between 12pm to 2pm.

McDonald's Drive-Thru gives the convenient not just to parent but also to working adults too. Many of my friends have got morning rush to work, there's no way they can have their meal on time so they drive-thru to purchase meals to bring office to eat.

Nevertheless, we need to stay organized but being on the go can make it hard to stay organized when you have so many places to go and do in so little time. The list goes on for mom on the go like school drop off, pick up, sports, tuition, park days etc. When you have an on the go lifestyle, you can think of McDonald's Drive-Thru.