Pensonic Secures Exclusive Distributorships for Morphy Richards and Belling

(from left):

•                    Pensonic Singapore General Manager, Mr. Michael Khor

•                    Pensonic Group Executive Director Mr. Nelson Chew

•                    Pensonic Founder, Dato' Seri Chew Weng Khak

•                    Pensonic Group Managing Director,  Mr. Vincent Chew

•                    Glen Dimplex Group Deputy Chairman, Mr. Neil Naughton

•                    British High Commissioner, Deputy Director for Trade & Investment, Mr. Stephen Hill

•                    Kollektion General Manager, Mr. Andrew Chiam

•                    Morphy Richards UK International Sales Director, Mr. Riccardo Delia

•                    Glen Dimplex Home Appliances (Belling) Head of International Sales, Mr. David Willis

Pensonic is privileged to secure exclusive distributorship rights for renowned UK home appliances brands Morphy Richards and Belling. These two brands are under the Glen Dimplex Group.

This partnership agreement, signed on 15 March 2018, gives Pensonic exclusive distributorship rights to market Morphy Richards and Belling’s appliances in the Malaysian and Singaporean market.

Pensonic, a home grown company, has a domestic distribution network of 10 branches and more than 900 dealers countrywide. This strategically positions Pensonic as the natural choice to distribute and sell these brands in Malaysia and Singapore.


Pensonic Holdings Berhad Group Managing Director Mr.Vincent Chew says, “The Pensonic Group’s alliance with the Glen Dimplex Group brings a depth of both companies’ expertise in home products, to deliver more customer centric appliances that are able to compete effectively in today’s intense global market. Our dealers are located throughout Malaysia to ensure products are easily available and excellent customer service support is provided”.


Mr.Vincent also added, “With this distributorship, we will work hard to secure a bigger regional coverage area. The addition of these two brands will complement our existing brands and contribute to our Group’s growth and resilience in the future”. This distributorship arrangement is timely as Pensonic anticipates a recovery in the consumer market, and is ready to capture a bigger market share
when that happens. Despite economic challenges and a volatile market, there is a bright future for home products as shoppers are eager to spend on products that simplify and bring value to their lifestyles.


In conjunction with the partnership agreement signing and launching of the two brands, a contest will be held to raise awareness of Morphy Richards (MR) irons among local customers.


MR launched electric temperature controlled irons in 1937, and was once a world market leader. The brand bounced back with an innovative range of superior quality irons to gain customers’ confidence and make MR irons as customers’ first choice. This contest focuses on the history and strong reputation of MR in making high performance home appliances, especially irons. The contest duration is from 15 March to 31 May 2018.

To view more photo of the Morphy Richards products check out my album in my FB's page

Customers can join this contest by snapping photographs of a MR vintage iron and post them on Morphy Richards Malaysia Facebook page. There are a total of RM33,833.00 worth of prizes to be won, so better start hunting for MR vintage irons right away! You can visit Morphy Richards Facebook: https://www.facebook.com/MorphyRichardsMalaysia/ for more information about this contest.


The breakdown of prizes to be won from Morphy Richards are as below:
Grand Prize (worth RM12,668.00):
1. Morphy Richards Rose Gold Kettle
2. Morphy Richards Rose Gold Toaster
3. Morphy Richards Espresso Maker
4. Morphy Richards Multi Grinder
5. Morphy Richards Steam Generator Iron
6. Morphy Richards Premium Ironing Board
7. Morphy Richards Supervac Deluxe Vacuum Cleaner
8. Morphy Richards 9 in 1 Steam Cleaner
9. Morphy Richards Prism Tower Fan
10. Morphy Richards Evaporative Air Cooler
11. Belling Wine Chiller 46 bottles


1st Runner Up Prize (worth RM8,271.00):
1. Morphy Richards Rose Gold Kettle
2. Morphy Richards Rose Gold Toaster
3. Morphy Richards Espresso Maker
4. Morphy Richards Multi Grinder
5. Morphy Richards Steam Generator Iron
6. Morphy Richards Premium Ironing Board
7. Morphy Richards Prism Tower Fan
8. Belling Wine Chiller 18 bottles


2nd Runner Up Prize (worth RM5,714.00):
1. Morphy Richards Rose Gold Kettle
2. Morphy Richards Rose Gold Toaster
3. Morphy Richards Steam Generator Iron
4. Morphy Richards Premium Ironing Board
5. Belling Wine Chiller 18 bottles


Consolation Prize x 20 winners (total worth RM7,180.00):
1. Morphy Richards Turbo Steam Iron


Winners will be announced in June 2018 on the MR Facebook page.

Other than Morphy Richards and Belling, the existing brands under the Pensonic Group are Lebensstil Kollektion, Cornell from USA, Indesit and Gaggia from Italy, and Princess from Holland.

About Pensonic
The Pensonic Group was founded in 1965 as Keat Radio Co. Sdn. Bhd. in Penang. As the business grew, the Pensonic brand was established in 1982. Pensonic has since grown to become the leading, local Electrical Home Appliances manufacturer in Malaysia.

With Pensonic as its core brand, the Pensonic Group also distributes products of internationally renowned home appliances brands Lebensstil Kollektion, Cornell from USA, Indesit and Gaggia from Italy, and Princess from Holland.


Certified ISO 9001-2000 since 2002, Pensonic is supported by a complete host of manufacturing facilities, warehouses, showrooms and customer care centres. This company has a domestic distribution network of 10 branches with more than 900 dealers countrywide and exports to more than 30 countries in ASEAN and the Middle-East. Pensonic has garnered awards for design excellence and branding initiatives from government and independent agencies.


If you like to know more browse Pensonic Malaysia Facebook page, visit Pensonic website: http://pensonic.com/ or call Pensonic Careline: 1-800-881-770 for more information.



About the Glen Dimplex Group

In 1973 Glen Electric was established by Martin Naughton and four colleagues in Newry, Northern Ireland. The new business commenced manufacturing oil-filled radiators, employing 7 people.

With the acquisition of Dimplex in 1977, a company eight times Glenʼs size, and a brand leader in electric heating, the ambition of the young Glen Dimplex management team was confirmed. Today the Glen Dimplex Group is the undisputed world leader in intelligent electric heating and renewable energy solutions, as well as holding significant global market positions in domestic appliances, cooling and ventilation.


From manufacturing facilities around the globe we serve the domestic and commercial building markets worldwide, with an unrivalled range of intelligent low-carbon solutions for space and water heating. http://www.glendimplex.com/

About Morphy Richards
Morphy Richards (MR), a brand under the Glen Dimplex Group, celebrated 82 years of marketing small domestic appliances in 2018. From the early days when Donal Morphy and Charles Richards first registered their company to the present day, the brand has always delivered innovative, modern appliances. Today the brand is so popular that at least one Morphy Richards appliance can be found in over 90% of all British households.

The brand sells over 4 million appliances every year, and boasts a comprehensive range that includes kettles, toasters and slow cookers, coffee makers, irons and steam generators to vacuum cleaners, and food processors. Constant refinement and optimisation in design and functionality mean that every Morphy Richards appliance delivers outstanding performance whilst helping to reduce energy consumption. http://www.morphyrichards.com.my
Facebook: https://www.facebook.com/MorphyRichardsMalaysia/ MR store locations at http://www.morphyrichards.com.my/store-locator .


About Belling
Belling has been at the heart of British cooking for almost a century and is proud to say that four generations of cooks have grown up with a Belling appliance in their kitchen. Established in 1912 by Charles Reginald Belling, Belling is now one of the UK’s best known and longest established cooking appliance brands, a reputation built on producing innovative, premium and high quality family friendly appliances.


Today, Belling is proud to be part of the only major cooking appliance manufacturer still producing in the UK, making uniquely British products for British cooks. The brand’s multi cavity cookers not only brings style into the kitchen, but allow users to cook multiple meals efficiently at the same time.

Innovation is just one of the boundaries the brand is pushing, with a commitment to deliver efficiency, quality and reliability in every product. http://www.belling.co.uk http://www.bellingcookers.com.my