Cold Storage to kick off inaugural experiential kids run under CSR effort

Kids, take the challenge! Ms Alice Lau (Upscale Director of GCH Retail (Malaysia) Sdn Bhd shares about the importance of nutrition and healthy foods in children's development.

Everyone has got their busy lifestyle and even children with their time table on education and other activities. How about checking out the Malaysia's first kids run towards healthy eating and living. Cold Storage Malaysia has announced the date of its inaugural Kids Grow & Glow Run 2017 for this coming September, a fun run for children and their families to increase awareness on the importance of eating and living healthily. The first-ever event of its kind in Malaysia, the Kids Grow & Glow Run will feature the different stages of growth, bringing participants on a trail of experiential learning of life's evolution from childhood to becoming a healthy individual. 


"As the 'fresh food people', we know how important adequate nutrition and an active lifestyle are in ensuring the health and well-being of individuals, particularly in rapidly developing children. Cold Storage has always aimed to inspire our customers in making healthy food choices for the whole family through our fresh and high quality products. We are very excited to extend this commitment through this inaugural Kids Grow & Glow Run, where we encourage not just parents but the kids themselves to make healthier eating and lifestyle choices as they grow," said Ms. Alice Lau, Upscale Director of GCH Retail (Malaysia) Sdn. Bhd.

"Apart from injecting some fun and excitement into encouraging a healthier and more active lifestyle amongst our customers, we also believe that no child should be left out in learning to make the right choices in their eating habits and daily life. We look forward to hosting the children from Rumah Juara PJ at our first Kids Grow & Glow Run to help nurture a healthier and more active society," Ms. Lau added.

Cold Storage Kids Grow & Glow Run 2017  - Malaysia's First Kids Run Towards Healthy Eating & Living! 

(L-R: Datin Dr Halina Mohd Yunos (wife of Dato Dr Sheikh Muszaphar Shukor Al Masrie – Malaysia’s 1^st Astronaut); David Chiam (Legal Director of GCH Retail (Malaysia) Sdn Bhd); Lee Siew Mei (Non-Food Merchandising Director of GCH Retail (Malaysia) Sdn Bhd); Alice Lau (Upscale Director of GCH Retail (Malaysia) Sdn Bhd); Andrew Smith (Food Merchandising of GCH Retail (Malaysia) Sdn Bhd); Charlotte Ch’ng (8 years, KL) and Benjamin Ch’ng (4 years, KL).

From the flag-off point, the 1km race trail will bring participants through multiple obstacles, where they will be required to walk across a balance beam, climb an inflatable pyramid, and finally decide on the right food path towards the finish line. Each participant will receive a t-shirt and be rewarded with a medal and a goody bag with a variety of products, courtesy of the event sponsors upon completing the race. Among the main sponsors for the event are Bestari, Dutch Lady, Mondelez and Haagen Dazs. 


To drive the importance of nutrition and healthy foods in children's development even further, the race day will also be filled with a number of fun activities for the whole family. Amongst others, parents and their children can look forward to fun inflatables, clown and stilt walkers as well as balloon sculptures. 


As part of its Corporate Social Responsibility efforts, Cold Storage Malaysia will be inviting 40 underprivileged children from Rumah Juara Petaling Jaya to participate in the Kids Grow & Glow Run, where they will be accompanied by Cold Storage Sweethearts and Volunteers throughout the race. A portion of the total run registration fees collected will also be channelled to Rumah Juara PJ on the day.

 The Kids Grow & Glow Run will kick off at Central Park Bandar Utama on 16 September 2017 from 7am to 11am. About 1,000 children aged four to 12 years-old as well as their parents are expected to participate in this inaugural event!  

Those who wish to take part in this first-ever experiential fun race can now register online at http://www.coldstorage.com.my/kids-grow-and-glow-run. The closing date is on 30 August 2017 and the registration fee is set at RM40 per person. 


About Cold Storage Malaysia
Since it began operating in Malaysia in 1963, Cold Storage has been a trusted name in fresh produce as well as top quality local and imported products in Malaysia since 1963. With 15 outlets across the country, Cold Storage strives to provide a one stop shopping experience for its customers as the brand continually challenges and innovates with a wide range of superior and unique products and services.