1st Barbie customisation experience in Southeast Asia – Barbie: Create Your Own

The event will take off at Sunway Pyramid (LG 2, Orange Concourse) from 23rd to  28th May 2017, 10am to 10pm and continue to be held across 3 other locations: Mid Valley (1st – 4th June), KLCC (8th – 11th June) and One Utama (14th – 18th June).
“We always strive to remain relevant to the next generation of parents and girls. Barbie continues to be aspirational, and a vehicle for self-expression and storytelling,” said Fong JiaLi, Head of Marketing of Mattel Southeast Asia. “This season, we want to spark girls’ imagination in storytelling by enabling them the experience of customising their very own Barbie world with a wide range of fashion pieces and playsets to play out a world of endless possibilities. Our goal is to empower girls with choices and unlimited possibilities,” added Fong. “Through the power of open-ended play, storytelling and imagination, girls can imagine anything they want to become through Barbie.” here's mine with my name Sherry on it. I chosen the doll and the dress with boots At Barbie: Create Your Own, girls can pick a Barbie doll of their choice and style it with a wide range of fashion pieces such as dresses, tops, skirts, pants and shoes. They could even pick playsets and accessories for their customised Barbie doll. Each customised Barbie doll comes in a special packaging printed with the name of its creator.

From left to right: Wayne Chua, Celestia, Feina Leow, Senior Merchandising and Marketing Manager, Toys "R" Us,  Loo Hoey Theen, Director of Marketing, Sunway Pyramid, Michelle Wan, Snr Manager of Consumer Products, Mattel Southeast Asia, Jennifer Bay, Brand Manager, GIRLS Mattel Southeast Asia, Elaine Daly, Eva, Dynas and Khyra showing their customised Barbie dolls In support of Barbie’s philosophy of “a woman has choices,” as said by Ruth Handler, the creator of Barbie, Barbie: Create Your Own is basically designed to help girls realise that, through imagining and creating their own Barbie world, they have choices in their world and can be anything they want to. Its aim is to ultimately, through choices and creativity, help girls feel empowered and confident in themselves. Other interesting activities exclusively held at Sunway Pyramid for the Barbie: Create Your Own event include a Barbie colouring contest as well as storytelling workshop where girls can learn from a creative storyteller how to bring their Barbie world to life. view more photos from my Facebook album. Barbie: Create Your Own is open to public. It's fun and happy for mom and little girls love them too. For more information, please visit barbie.mattel.my and www.facebook.com/officialbarbiemalaysia.

Wayne Chua and her daughter Celestia showing their customised Barbie dolls

Dynas Mokhtar and her daughter Khyra showing their customised Barbie dolls

Elaine Daly and her daughter Eva showing their customised Barbie dolls

Girls taking part in Barbie colouring contest

Elaine Daly gets nail painting for her daughter Eva

Girls browsing the order sheet for their customised Barbie dolls