Ayam Brand introduce 'Bento Kids Could Do!' Campaign

 Ayam Brand introduce 'Bento Kids Could Do!' Campaign, provides 243,000 healthy meals for charity via annual CSR program. Eight charity homes in Klang Valley receive two months' supply of products.

This year's 'Bento Kids Could Do' Campaign introduced Japanese cuisine and the concept of Bento meals, a single-portion home-packed meal common in Japanese cuisine that traditionally holds rice, fish, meat with pickled or cooked vegetables with fruit or other sweet items. It is usually beautifully packed in a box-shaped container and is well balanced nutritionally. 

First I like to thank you Ayam Brand for inviting me and my son for their meaningful event. My son and I enjoy the event, it's his first time to attend the Bento box making workshop. 

 The Ayam Brand Charity Campaign is now in its ninth year, and has benefitted more than 16,100 people from 362 charity organizations! This year also marks the first time that the charity campaign has been extended to Brunei Darussalam.

Fifth charity homes, 47 from across Malaysia and 3 from Brunei Darussalam received Ayam Brand tuna, mackerel, kernel corn, processed peas, pineapple chunks and baked beans sufficient for daily meals for all residents for two months. More than 1,300 children, disabled, single mothers and old folks have benefited from this sustained aid.

Sister Daisy Abishevam, Asistant Administrator and Treasure from Rumah Kanak-Kanak Trinity who spoke on behalf of all the recipent homes in Klang Valley said that the contribution from Ayam Brand was valuable as it extended the variety of the residents' regular diet, and was fast and convenient to prepare.

 Besides the much-needed contribution of its food products, the annual corporate social responsiblity program adds new activities every year to keep children engaged, educated and involved to cultivate healthy eating habits and creativity. Among the past activities for children include cooking demonstrations, cooking competitions and art competitions.

The brand has proven that quality canned food can be part of healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers.

my son WL is all ready to get start.

 Step by step my son learnt how to prepare four Ayam Brand dishes in a fun and interactive session.

"Bento box making is a useful daily skill that kids and adults can use to pack food for school or for work. It is a healthy, affordable, and convenient alternative to buying lunch or dinner, and it is easier to control portion sizes, that can be useful in fighting obesity. It helps in developing food appreciation including how to combine flavours and ingredients." Tunku Dato' Mu'tamir added that all Ayam Brand products do not contain added MSG, are preservative-free, can be eaten straight from the can and are Halal.

Mom's and son's moments that we can make Bento meal together.

I have uploaded some photos of the event, you can also click on the link to view.

 In Kuala Lumpur and Selangor, the recipients include Rumah Anak Yatim Nur Qaseh Taman Melawati, Pusat Jagaan Anak Yatim Misking Penyayang Nur Iman, Rumah Kanak-kanak Triniti, Rumah Victory- Children and Youth Home, Rumah Shalom, Rumah Sayangan, Angles Children's Home and Society of St. Vincent De Paul and Rumah Ozanam.

 According to Ayam Brand Chairman, Tunku Dato' Mu'tamir bin Tunku Tan Sri Mohamed the brand is delighted to see how far, and how far-reaching this community care campaign has become since it began in 2008.

media at the event also have a good time with Bento making workshop

The brand believes that the Bento Kids Could Do! campaign is an ideal platform for children to gain exposure to culinary skills that can help to build their self-confidence and make them more independent.

For more information on Ayam Brand, please visit www.ayambrand.com.my or https://www.facebook.com/AyamBrand.Recipes