Pigeon Malaysia launches a baby skincare line

Being mommy of two boys, I never stop thinking about caring for my children. Everyone has got their busy lifestyle, we spend time shopping for loved ones. Now there's a brand new baby skincare line packed with natural goodness to hydrate and protect baby's delicate skin, it is Pigeon Malaysia yesterday officially announced the launch of its Newborn Pure Skincare Series.

speech by John Soo, Deputy Managing Director of Pigeon Malaysia

A focus group discussion conducted in Malaysia and Singapore revealed that when purchasing baby skincare, mothers look for a track record of scientific research, natural fragrance, addictive-free and dermatologically tested products developed from a credible source. 

Based on 40 years of experience developing baby skincare, Pigeon has developed baby's vulnerable skin from drying out by locking in moisture. Formulated with Natulayer™, a layer of moisturizing ingredients that mimics the natural coat of protection found on baby's skin inside the womb.

Tell me how many of you spend time in the store check on each products and the ingredients of the products. I know sometimes I took more than half hour choosing the right product. 

Consultant Paediatric Dermatologist, Dr. Leong Kin Fon explains about adult products vs baby products. Adults products are harsh on baby's skin. 

Consultant Paediatric Dermatologist, Dr. Leong Kin Fon shares with us that in many cases food allergies are not the triggering factor of eczema in infants. Genetic and environmental factors also need to be taken into account. The environment found in urban cities such as Kuala Lumpur is not conductive to healthy baby skin development. 

 Forum on Baby Skincare by Dr Leong Kin Fon, Dr Jezamine Lim and Girish Giovanni

 Dr Jezamine is mommy of three children, her youngest is 3 months old baby boy.

"Mother have been searching for products that will help protect the delicate, sensitive skin of their babies. Newborn Pure Skincare Series meets their expectations by providing double the layer of protection." said Girish Giovanni, New born Pure Specialist from Pigeon Singapore.

Simulates naturally forming vernix and ceramide to hydrate and protect baby's vulnerable skin from drying out by locking in moisture. Formulated with Natulayer™, the Newborn Pure Skincare Series is manufactured in Japan according to the highest quality standards for baby skincare products including skin irritation test, allergic test, eye irritation test and acute toxic test. All the products are paraben-free, formaldehyde-free, alcohol-free, pH balanced and dermatologically tested to provide a natural protective barrier.

Group photo of VIP

Gentle and soothing on newborn skin, the Newborn Skincare Series debuts with five products - Nourshing Shampoo,

Puriying Body Wash,

Moisturizing Lotion,

Calming Lotion, and

Protective Cream -

to nourish, moisturise, and protect your little one.

Inspired by a desire to provide the essential care every newborn baby needs; Pigeon endeavoured to produce a range of products that would help maintain moisture on the baby skin's surface as well as the inner skin through an exclusive formula called  Natulayer™.

Dr. Jezamine Lim Iskander, with her husband Harith Iskander and their 3 months old baby boy.

During the end of event, baby of Dr. Jezamine Lim Iskander and Harith Iskander open his eyes to welcome photography from media. 

To my darling son, this set of Pigeon Newborn Pure Skincare Series for him.

The Newborn Pure Skincare Series is priced from RM49 to RM59 and is available at selected department stores, baby stores and pharmacies. 

If you like to know more info on Pigeon Newborn Pure Skincare Series, visit www.newbornpure.com.my