Unlocking Magical Experience Through Reading

A book is a dream that you hold in your book – Neil Gaiman

McDonald’s Malaysia is thrilled to announce that they are embarking on a mission to promote the passion for reading amongst Malaysian children. As part of their efforts to nurture and build a generation of children who love to read, McDonald’s will for the very first time offer story books in their Happy Meal.

The campaign will also see reading activities and session hosted by Ronald McDonald himself throughout the campaign period. In conjunction with this campaign, my children and I attended the magical experience through reading it was held at Kota Damansara.

I like the campaign because it's about promote the passion for reading amongst Malaysians. It is good for the children to build interest in reading. It is part of McDonald's nation building effort to nurture a generation who loves to read. 

The campaign involves 50 family restaurants and 10 flagship family restaurants across Malaysia playing host to exciting reading activities for six weeks starting from 9 October 2014 to 19 November 2014.

above is where you can find Fancy Dress Competition, first three rows are the participants.

Highlights in the flagship family restaurants, they will be 

Store Dress Up

-Flagship family restaurants are thematically dressed based on the characters from the story books

Ronald McDonald Champion Reading

Families can enjoy animated story telling time hosted by Ronald McDonald. He has some favorite stories under his belt, namely - The Lion & the Mouse, The Pumpkin & the Witch, The Piped Piper and The Boy Who Cried Wolf.

Story Telling Contest

The excitement continues with hosting of weekly story telling contest at the flagship family restaurants. Participation is open to children between the ages of 7 to 10 and it's limited to 10 entries per day. Winners will receive gift certificate and book sets.

Fancy Dress Competiion

Children can dress up as their idol namely princess, super hero, or as their favourite character from the Happy Meal book series. Winners will receive gift certificate and book sets.

 Story Telling time and Ronald McDonald was looking for participant to help him out.

Look at these Fancy Dress Competition Contest! 

Many participants, I took some picture only. 

Costumes of Buzz Light Year, Pirate, Prince, Elza, Princess, Captain America, etc. 

They are many participants, spot my son! 

I have upload some instagram video on my instagram sherrygo, check out the link below:
video 1
video 2
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video 4

Above are the participants of the Fancy Dress Contest.

My son is one of the Fancy Dress Competition participant, he won consolation prize.

Above are the books he won to read. 

one of these book above, which you can get from the McDonald's Happy Meal.

In conjuction with this campaign, McDonald's Happy Meal will offer customised story books for the very first time. The books include The Magic School Bus Series by Scholastics and The Watch Me Grow Series by DK Publishing. 

Mark your calendar for the date and venue for the reading activities and Fancy Dress Contest.