MAGIQADS MEDIA DAY AT MYDIN MALL USJ SUBANG JAYA

Today, MagiqADs and MYDIN are host at the MYDIN MALL USJ to bring together retailers, suppliers and clients for a day that will see the unveiling of brand new retail media initiatives that are now available at MYDIN.

The main objective of this event is to build awareness among the audience present on how MYDIN can be leveraged, as a powerful advertising platform in-store or in mall. The event will be graced by host of honors YBhg Datuk Wira (Dr.) Haji Ameer Ali Bin Mydin, Managing Director of MYDIN MOHAMED HOLDINGS BHD and Dato' (Dr) Siew Ka Wei, Group Managing Director of Ancom Berhad.

Above is Dato' (Dr) Siew Ka Wei, Group Managing Director of Ancom Berhad.

Above is YBhg Datuk Wira (Dr.) Haji Ameer Ali Bin Mydin, Managing Director of MYDIN MOHAMED HOLDINGS BHD

MYDIN has come a long way from its' humble beginnings from a small wooden shop in Kota Bharu, Kelantan in 1957 to over 200 outlets to date. These outlets consist of MYDIN Malls, MYDIN Hypermarkets, MYDIN Bazaars, MYDIN Emporiums, MYDIN Mart (franchise outlets), MYMYDIN Minimarkets, MyMart convenience stores, Kedai Rakyat 1 Malaysia (KR1M), and new brands under its premium division, SAM's Groceria and SAM's Deli. With MagiqADs onboard its exclusive retail media partner, MYDIN outlets have become a relevant channel for advertisers to reach 1.13 million shoppers monthly through a variety of attention-grabbing mediums.

 The partnership between MYDIN an dMagiqADs has spanned over 3 years and continues to grow in a direction that strives to set retail media trends through the constant development of out-of-the-box mediums. As of late, the partnership has produced a line-up of new mediums to refresh its existing roster, these mediums including engaging 3D floor animation, captivating Standees for Hypermarkets entrances and mall areas, attention-grabbing Board Runners, larger-than-life Wall Wraps and theme-oriented Cashier Counter Zoning.

 Above is show you how to use the MYDIN Meriah card to scan and print out the daily coupons.

In conjunction with the launch of these new mediums, MagiqADs will be having a limited offer of 33% off almost all MYDIN media. This promotion applies to all bookings made from now til 20 June 2014, while consumption period runs from July till end of 2014.